Social Media

MIP MINI- It’s okay to care what people think!

On today’s MIP Mini, I want to share an important message that has been on my heart which is that it is OKAY to care what people think. Despite this being an unpopular opinion in modern dialogues regarding success in online marketing, I think there is a HUGE population of men and women who will be empowered after listening to today’s show!

Follow Christy on IG: www.instagram.com/christykeanecan

Join the MIP Insiders Facebook group: MIP Insiders Facebook Group- https://www.facebook.com/groups/themommyinfluencerpodcast

Full episode transcript:

Christy Keane: 00:00 Hello Mamas. Thank you so much for tuning into this week’s MIP Mini. Today I’m going to share a short and sweet message that might be a little bit of an unpopular opinion, but it’s why I think it’s absolutely okay to care what people think. But before I dive into that, I just want to say thank you guys so much for everything you have done to show up and share the podcast over the last month. When I launched in the beginning of June, I had no idea really what to expect or how people would feel about it and I can say you guys have far exceeded my expectations. I mean you guys, we have charted on the business chartson iTunes every single week since launching the mommy influencer podcast. That’s huge. That’s amazing. And I am just so excited to grow this community that’s already so amazing and just please keep reaching out and letting me know what you guys want to hear, what questions you have, who you want to hear on the show and I promise I will try my best to deliver for you guys and please keep sharing. Keep subscribing, keep leaving five star reviews. You guys, it makes me so happy every time I get to read one of your reviews or every time I see the podcast tagged on Instagram, it makes my day and me and my little family appreciate it so much. So with that being said, let’s dive into today’s mini.

Christy Keane: 01:29 You’re listening to the Mommy influencer podcast where we dive into motherhood, social media marketing and hear from inspiring Mommy influencers, brands and industry experts to bring you the inside knowledge, tools and strategies to grow your influence and business through purposeful online content creation. I’m your host Christy Keane and I’m a navy veteran and registered nurse turned state home mom turned full time to motherhood influencer on track to be a six figure earner this year through social media marketing alone. So come in and cozy up mamas and get ready to take your influence to the next level.

Christy Keane: 02:06 Okay guys, today’s MIP mini is about a message that’s been on my heart for a while that I’ve wanted to share and talk about a little bit further. And that is why it’s okay to care what people think and I was actually a little bit nervous and hesitant to share this message because I feel like most of the thought leaders right now are sharing a pretty consistent message that if you want to be successful, you have to stop caring what people think and I get it. I really do. I imagine it would be super easy or more beneficial to be able to share more content where you don’t care what people think, but I think that sets a certain population of us up to feel like failures off the bat when it’s just the way that we’re wired you guys, I would love to not care what people think, but I do and I’ve struggled with this especially like I said with the messaging recently being not to care what people, I’m wondering, what am I doing wrong?

Christy Keane: 03:01 Why can’t I show up? Am I not being myself because I care too much what people think. But honestly I’m afraid if I really pretended like I didn’t care what people think, I would show up in a way that really wasn’t authentic to me at all. I think there are certain personalities that that is totally geared for. Um, Gary Vee for example. I love him. He is amazing and that’s his big thing. He tries to coach people how to stop caring what people think. And I would love for him to like get inside my mind and work some magic on there. But I’m not Gary v and I’m never going to be, it’s just, it’s, it’s excited me that is not going to go away. And I know I’m not alone because I recently pulled my following and over 80% answered that they do care what people think.

Christy Keane: 03:48 So I think that with such a large audience that still cares despite trying so hard. I’m in the, I know I personally have read all the books. I’ve read all the blog posts, I follow the influencers. I listened to the podcast and I don’t want to care. But I freaking care so much and that’s just my heart. That’s the way I’m built. So I just wanted to share a quick message that it’s not necessarily that you need to stop caring what people think. If you’re like me, there’s a certain superpower to this and that is that I have never been afraid to show up. That is not because I don’t care what people think. I am terrified what people think, especially when you’re somebody who’s multi passionate and very open on social media. It’s not easy for somebody who is sensitive. And my superpower is that I keep putting myself out there despite caring what people think.

Christy Keane: 04:44 And I actually think that may be a more important message to share than not caring what people think. It’s just it’s okay to care what people think, but you have to show up anyhow. And it’s not a bad thing, right? To care what people think. Because I think that says you’re really intentional human being and you just cared deeply about who, who your words and your actions affect. And I think in turn when it comes to creating purposeful content and sharing your message, you know, you allow there to be space for the people who are following you and you allow them to feel safe. So I think there are some positives to caring what people think and it’s okay to be sensitive. I think that being sensitive attracts a certain person to your feet and that’s Pr and you want people to like you for you.

Christy Keane: 05:33 And I think that you don’t want to quote stop caring what people think to the point where you’re trying to be someone else. Because for some of us it’s just the way our hearts are created. It’s just the way that we have grown up. There’s different things that have triggered us throughout a lifetime. I’m 34 years old and I wasn’t born caring what people and despite having like the best family who made me feel so confident, I’m still just a girl who grew up in the age of, of, you know, peer pressure and social standards. And that’s, it’s just ingrained in some of us. And it might not ever go away. And I’m trying to instead of beating myself up because I do care what people think or instead of you guys being yourselves up because you can’t get past that, I want you to embrace it.

Christy Keane: 06:28 I want you guys to keep sharing and following your dreams and your goals despite caring what people think. It just, if that’s you, that’s you and I think that’s great. I mean I guess if I was going to give some practical advice that helps me to share despite caring I would say is number one. I just understand that what other people think, say and do is a reflection of them and not myself and that’s taken me a lot of personal coaching and mindset work to even get to that point, but it is a 100% true and what does that quote, it’s like what people think of you is none of your business. I think of that quote all the time and it’s very helpful for me. I also think positive affirmations have helped me to know that I know who I am, I’m embracing it.

Christy Keane: 07:18 I know what my message is, I know what my purpose is and to just feel empowered and confident in that helps me share despite what other people may think or how their opinions may differ and I just keep focusing on what matters. But you guys, you can care what people think and you can be scared to share, but doing it anyway is going to make you feel so, so empowered and that’s what’s going to push you to the next level and that’s just going to make you be successful if that’s how you are built. If you are one of those people that don’t care what people think, I admire you, I want you to message me and tell me your tips. I think that would be awesome to share on the MIP insiders Facebook page and would just be a really interesting conversation to have, but I hope that this message help the other portion of the population who is like me and a little bit more sensitive and just who take a little bit longer to get past that hurdle.

 

Christy Keane: 08:16 I hope you guys are empowered after today. Short message to keep sharing and to keep caring and it’s fine. You guys just know your purpose, know your message, and it’s all going to be okay. Thank you so much for tuning in to today’s MIT mini. If you liked this episode, please check out my other episodes, subscribe, leave a five star review and definitely do not forget to join the MIP insiders Facebook page. We just have a really great community in dialogue going on over there week after week, and I love seeing it grow. I love meeting you guys and seeing how you’re using your influence and social media and what you’re doing for business. It’s just, it’s an awesome group of women to be around. So thank you guys so much.

 

Designing your dream life and business with Ashley Petrone

I found Ashley years ago on Instagram when her, her husband, and their THREE kids were living small in an RV. I was so intrigued with the lifestyle of RV living (as well as the beautifully designed interior), but I was mostly so pulled in to her family’s infectious joy and charm.

Today, Ashley shares behind the scenes of how she has built her dream life and business by simply sharing her passions and personality on social media.

She dives even deeper in to this topic in her E-Book, What’s Your Story? Instagram Guidebook by Ashley Petrone & Jennifer Griswold, and was kind enough to share a special offer with MIP listeners that you can access by the following link- https://arrowsandbowdarlingiloveit.selz.com

Notable Timestamps:
2:30- meet Ashley and hear how she got started in this space

5:45- Ashley shares where she’s seeing the most engagement on IG

7:45- IG story engagement vs post engagement

10:30- Tips for being comfortable on stories

12:30- We dig deeper in to how Ashley monetizes

17:55- Learn how Ashley manages her time

21:00- Ashley’s experience turning out story messaging

25:20- Ashley’s airbnb experience

32:20- How instagram and her blog have led to media opportunities

34:00- Influencer tips for creatives in the interior design space

36:35 Why community is important

39:00- What’s your story- Instagram guide book

45:00- Rapid fire questions

Full episode transcript

Christy Keane: 00:06 You’re listening to the Mommy influencer podcast where we dive into motherhood, social media marketing, and hear from inspiring Mommy influencers, brands and industry experts to bring you the inside knowledge, tools and strategies to grow your implants in business through purposeful online content creation. I’m your host Christy keen and I’m a navy veteran and registered nurse. Turned Stay at home mom turned full time motherhood influencer on track to be a six figure earner this year through social media marketing alone. So come in and cozy up mamas and get ready to take your influence to the next level.

Christy Keane: 00:43 man, you guys, I am so excited to be chatting with Ashley Petrone today from Arrows & Bow and I can’t even begin to explain how much I adore this Mama and her family. I found Ashley on Instagram a few years ago when she was sharing her journey, living in a renovated trailer with her husband and three kids and I was just so fascinated by her tiny living lifestyle and, but mostly I was just immediately drawn to her contagious energy and dancing and super obsessed with her daughter Q. Like, I don’t know why I could watch her videos all day long. They are adorable. Um, but since then today actually has over 200,000 followers on Instagram and her and her family have moved to California where she has leveraged her love and eye for interior design, as well as hosted cozy airbnb guest house. So Ashley, thank you so much for taking the time to come on and chat with you

Ashley Petrone: 01:35 me today. Well thank you so much for having me, Chrissy. This is so fun.

Christy Keane: 01:39 Oh my gosh. You probably remember I reached out to you, I don’t know if you remember or not, but I reached out to you a while ago cause it was like I just cannot get enough of your daughter’s videos. I am so jealous. Like my kids, as soon as I try to open up my mouth to sing or dance, they asked me very politely, they say, no thank you and asked me to stop. I’m not bad. They just aren’t into it. And I just love watching you and your little family. The joy is so contagious.

Ashley Petrone: 02:02 Oh, thank you. Yeah, it’s been fun. You know, she used to be so much crazier to in the younger years and as she’s getting older I can tell she’s starting to kind of be aware of what she’s doing a little bit more. And I’m like, oh, where’s that boldness?

Christy Keane: 02:16 I know I love when she would just be recording videos on your phone that you would find and just so authentic we could learn so much from our kids and it’s so true. So why don’t you share a little bit more about what you do and how you got started in blogging and Instagram?

Ashley Petrone: 02:31 Okay. Um, so I was a stay at home mom who homeschooled my kids. I have three kids. They’re now almost 10, eight n almost six. Um, and I’ve always just had a desire to create and kind of that entrepreneurial, you know, side of me and my mom is very much that way. And so I was kind of like trying things here and there. I went to cosmetology school to be a hairstylist just like my mom did. Um, my mom was like selling something. I tried selling it and I was just like searching for that thing. And I really just kind of went deep inside myself and was like, what do you love to do? What is like your passion? And what I love to do is to, you know, find deals and design like our home and decorate. And I’ve always been like into going on craigslist, finding a table for $30 refinishing a and then selling it for like $300, you know?

Ashley Petrone: 03:34 Um, so I just, I met with, um, kind of a mentor and she just really encouraged me to just start. She was like, you can’t, you can’t just stop. You just got to stop thinking about it and using it to start. And if you’re yourself and if you’re you, then that’s what people like. People like authentic. So that’s just always stuck with me. And I really just went home the next day and I just started and I started a blog, started an Instagram ad, no idea what I was doing, but I was hungry and I wanted to learn. So I just looked at what other people were doing. I read every article that was out and I just like had fun enjoying the journey and as it’s, you know, almost been three years. Um, I’ve definitely changed and my page has changed, but it’s kind of just evolved and changed with me.

Ashley Petrone: 04:27 So it went from sharing, you know, uh, design tips and deal fines to kind of shifting into a little bit of marriage stuff and family. And then when we moved into the RV about seven months into my blogging, um, it definitely shifted to fall, like lifestyle, um, just really incorporating our story into everything that I was sharing because it was just hard not to. And then the, the pretty designed, you know, Rv was just kind of a perk. So now, um, you know, we lived in a trailer for 17 months and now being in a house, it’s just, it’s still the same thing. I’m just kind of allowing my page just to be a reflection of our story and what we’re doing.

Christy Keane: 05:07 I love that. And I actually have already decided that the title of this podcast has to be something along the lines of designing your dream life because you just merge design and your lifestyle so beautifully. And I love it. I just can not get enough of it.

Ashley Petrone: 05:25 Thank you.

Christy Keane: 05:26 And so with balancing that, just a question that comes to mind. Thinking about how you’re able to do both, so well, where are you seeing the most engagement these days? Like between design versus the lifestyle stuff?

Ashley Petrone: 05:38 Yeah. You know, it’s, so I feel like I, my goal is to figure out Instagram on the enneagram. I’m an eight, seven, so I like definitely like control. I like getting after things and the fact that I can’t like decode Instagram. I mean that just drives me. Um, but there is necessarily this, they’re not really a formula for it, but I feel like as far as, you know, from my page and what people respond to, people definitely love when I’m honest and open and real and authentic. And there’s a, there’s a beautiful fine line between being, you know, authentic and down all the time. Or, um, I try to keep everything on the positive because that’s just really the way that I am in general. Just trying to find joy in everything. And so I just try to reflect that on my page as well. So I think it goes back and forth. It really just depends. I think that people are tired of seeing the same spaces over and over. You know, if you’re a home account and you’re purely showing your home for two years straight, it can get a little, you know, one note. So I think the fact that I bring in a lot of different elements keeps things exciting and keeps people guessing.

Christy Keane: 06:56 Yeah. And you do a great job at that. And even on your stories when you share other people’s homes who have been inspired by a space that you have created it, you know, it makes it a little bit more diverse and people can draw their inspiration from, you know, you’re awesome followers as well. Yeah. And I crack up because you see you can’t figure out Instagram and I look at your page and I’m like, she hasn’t figured out because your engagement is so great and I can only see what you know I can see on your post. But I can imagine from how much I love your stories that you probably have a super high engagement rate on your stories as well. Or do do you feel like people show up more for one or the other?

Ashley Petrone: 07:39 Um, you know, I actually asked everybody in a poll that I think like a month or two ago, and obviously it was in stories, so it was story people saying it, but 86% of people said that they watch stories rather than posts.

Christy Keane: 07:52 I believe it. I think I’m seeing, I like on my page, I mean my put my actual fetus, like crickets right now, but my stories, I feel like, wow, I am. People are showing up. And it’s so nice to, I don’t know, it feels a little bit more personal and easy to be yourself there, but there’s still something to be said about creating a beautiful feed that gets eyes on it and gets the attention of new followers and brands. And you just are nailing that right now. So I think you’re doing an awesome job.

Ashley Petrone: 08:20 Thank you. Yeah, that’s something I know that, I mean, you can’t disregard a beautiful page because that is what’s gonna bring people in and that’s gonna that’s gonna be the thing that, that gets them to click. The follow button is by your beautiful photos or captivating, you know, um, post something that you write. And then I feel like the stories are really what keep people there are the personality. People just are longing for that personal connection and for a little more realness.

Christy Keane: 08:49 Exactly. Yeah. It’s so true. And I love the way you put it that way. It’s one brings them there. One keeps them there and you’re, I mean I just, again, I’m assuming, but I would think your story’s just have such engaged followers because you, you do like the um, arrows limbo dance off the a, the Hashtag AB dance off and I’m always seeing people pop up doing their little dance offs with you and it’s going to just feel so good to see that you’ve created this space in this platform that merges what you love with just making people have these simple joyful moments in their lives.

Ashley Petrone: 09:28 It really is like what all I care about in this space and I just love getting messages from people saying, Hey, I just want to let you know that you made me realize, you know, to think a little bit more before I purchase or to really love the space that I’m in and this is what I did. Like getting messages like that is, makes it all worth while.

Christy Keane: 09:52 It’s so true. It’s, it’s what you do to help other people in this space that just makes it worth keeping going on. I found that right off as well. Speaking of your dance off videos. Just randomly. I’m like, I need to do one whenever we launch this podcast episode, but you are, I’m not as comfortable on the story side of things and just like just letting it all just hang out and be me. Like I, I’m, I’m working on it but I still struggle with it. But you just, you are you through and through and I see it through, you mentioned your mom earlier, like you see your mom on your stories and your profile and you’re like, you could see where you get a little bit of that from. I’m sure you have. Do you have any tips for people to be more comfortable and be themselves in front of the camera in this space? Or is it just something that comes so naturally to you?

Ashley Petrone: 10:41 You know, not, yeah, so I, as soon as stories came out, like day one, I just, I remember I’m sitting in a home goods parking lot and I was like, I don’t even know what you’re supposed to do with these story things. But I was like, I’m going into home goods. I have no kids. And I did a dance in my car and I got such a great response from people. They were like, this is so fun. I love seeing you do this sort of thing. You know that it kind of gave me a little boost of confidence of course, because I was like realizing, hey like it is actually the most fun for me. And obviously others are either going to like it or not, but when I’m just being myself. So that’s always my best advice. I feel the most comfortable and the most joyful when I’m just being myself.

Ashley Petrone: 11:30 Anytime I’m trying to be less or being more, I am just not as happy. So I really just try to think, okay, is this me? Then just do it. And you know people, not everybody’s going to like it. I’ve had somebody write me before a few people and say, you know, you really used to annoy me, but now I kind of like you but I’m okay. Yeah. So I really just think that, um, you’re not going to be everybody’s cup of water, a cup of tea or whatever you call that, but it doesn’t really matter. Whatever is going to be the most fun for you and bring you the most joy. I just feel like you should just be yourself.

Christy Keane: 12:07 I love that. And you know, and maybe not everybody, their true self isn’t just dancing in the kitchen with their kids. And that’s okay too. Like you, yeah, I love seeing your personality is so you can just feel your authenticity and I love it. Just to dig more into the business side of things, do you monetize your Instagram or blogging? I’m, I’m, I mean, I know you have your airbnb and you’re really good at diversity versifying

Ashley Petrone: 12:35 that, um, but I’m just so aloof to the interior design space and how that works too. Just curious. Well, we can dig into the beginning years, you know? Right. When you start, you’re like, Oh, here, do you want a free shirt or do you want to three watch or whatever. And you’re so excited about taking free stuff. Um, because it’s all new and free stuff is awesome. And then I realized, you know, a couple months in, I was like, I don’t like this. Like I feel like I’m just gathering things that I don’t even really love and I have to share it and then I feel obligated and add stress to me. So I really stopped doing that, um, especially when we moved in the trailer because really I didn’t need or couldn’t hold anything. Um, so, and I really just wanted to think about the long game and think about, you know, what I wanted to represent to my followers and I really just wanted to and want to create an authentic following where people know me so that when I do share something that they don’t even have to second guess.

Ashley Petrone: 13:38 If I’m, you know, pushing a product that I don’t love, I want them to know me so well. That went whenever I open my mouth that they know it’s the truth. And so really, um, said no to a lot of stuff. And, um, then as I think within the last year, I just started to slowly incorporate more like trade stuff in, you know, trade for a free whatever, um, something that I wanted, but um, and that would, I would buy for myself anyways, but nothing of nothing that I was getting paid for. And then the last six months, um, I actually have finally hired on a manager, a management company. Um, because like you said, the dms, the, the time spent on here and creating content is just becomes so much, um, especially as your followers go up. And I just really wanted to put my focus and time into being able to respond to every DM and being able to respond to posts into write my own continent.

Ashley Petrone: 14:40 Um, and so I hired them and it has just been a game changer for me. Um, they take care of so much of like the business emails that I get from people and then they, um, have also brought jobs that really aligned with what I want to do and what I represent. So yes, the answer is now I am monetizing off of it. And looking at more as you know, a place to inspire and encourage but also as a business now because it is such a fulltime job and for the first couple of years I didn’t really look at it as a job and I really kind of have to because it’s, you know, 40 plus hours a week of my time.

Christy Keane: 15:25 And I think if somebody hadn’t started following you yet, they knew two arrows info and if you already are already following her at like I am, I think what really shines to me is you are so hands on like you are not just posting a pretty space and saying oh buy this couch or look at this decor like you are showing yourself transforming these spaces and using your hands to do the hard work. So I was going to ask you about time management but I think it’s absolutely brilliant that at the level you’re at that you’ve gotten a management team and now can focus more on doing the work that you love and engaging with people and you know, treating your content as your business and being able to be more intentional. And then having the help to run, then you know, the business side of things or the stuff that you does it, it probably just doesn’t spark as much joy for you too

Ashley Petrone: 16:19 to standard, you know, a lot of this stuff. So I used to look at it as, you know, oh, I would never, I would feel bad, you know, making money off of a post or something like that. But then, you know, again, as you grow, and I think in the last six months I was just like, wow, you know what, everybody that’s on Instagram with whether you’re, you’re doing it as a business or are not your influencing people. And the time that goes into creating content to editing photos, to being, you know, I’m very intentional about what I share and how I share it. And so I just, I wasn’t seeing any value in myself. And as soon as I started to see what I was putting out there as value or valuable, I feel like it even reflected in how I was sharing. It gave me more confidence in how I was sharing because I was seeing myself, um, as a more valuable person.

Christy Keane: 17:13 It’s so true. And there is, it’s, I feel like everybody goes through that inner dialogue in that inner struggle when they first get started in this space because it seems like, Oh, you know, is it really fair that I can put ask for money to just post this picture? But it is so much more than just a picture and, and what you create and the intent behind it and the time he, you know, and you have a family. That’s another big thing about this podcast is most of the listeners are moms and have families and balancing the time and being able to, um, protect your family and protect the time that you’re putting into this space and for your family is so important.

Ashley Petrone: 17:50 Yes. I 100% agree.

Christy Keane: 17:53 So how do you manage your time between doing the hands on design stuff, blogging, running your own beer, airbnb and then mama all at the same time?

Ashley Petrone: 18:04 Yeah, so, well, the first year that I started I was homeschooling the kids and it was really hard because I was kind of already checked out of homeschooling. I was struggling with my oldest son and just having him focus. And then my mind really wasn’t there anymore because I was focused on doing my own thing. And so that was a really tough year and it was also the year we moved into the trailer. So just a few things and just a little bit on your plate. It was a rough transition for everybody. But I again, um, made a decision that was best for our family and for our kids. And we put our kids, our boys in school that year. And it was a thing that I struggled with for a while because I felt the mom guilt and shame, like, how could I not homeschool?

Ashley Petrone: 18:51 Especially when you’re in kind of a homeschool community. When you leave it, there can be a little bit of shame, you know, just, or at least that you put on yourself, like, why can’t I do it? But everybody else can sort of thing. And they just came to terms with, you know, what, it was wonderful for the season we are in, but now it’s all done and we’re in a new season and we may go back to it and we may not and that’s cool. So, um, yeah, just, um, figuring out how to navigate timing and once the kids went to school, I had definitely more flexibility and freedom. But then I also had dino, my husband and I’m not making any money in putting a whole bunch of time into something. He definitely has always, always been supportive of it. But I know for sure now that I am making money that it, he’s definitely more supportive of it because it is such a, such a time, um, take her. But I really just try to be intentional about the time that I spend on it. Evenings off. I’m now taking, you know, one to two days off a week just completely off of my phone. Just putting it away. It gives me uh, a time to just refresh my mind and it actually helps me to just create better content too. Cause I’m not so rushed to try to come up with something that isn’t really authentic.

Christy Keane: 20:07 I keep hearing that from people how taking a break is just helping them so much more. And it’s just such a scary step to take because we’re brainwashed once we get so involved in the space that you feel like you have to constantly be in front of people or else they’ll forget about you or something. And so you are obviously proof that that is not true is, you know, I think it probably what is, what makes you come to this space even more refreshed and happy to share. So yeah. Yeah. I’m going to have to look into and taking a day off.

Ashley Petrone: 20:41 I found it to be really great and like I said, it just really refreshes mind. I have such a creative mind, which I’m sure you do too. And so it’s hard to turn it off even when you’re not on. I’m always thinking about what I could be creating or sharing or writing. And sorta completely shut it off. I almost have to do such an extreme thing to know that I don’t have to go and check it or write something down and I can just shut my brain down for a day.

Christy Keane: 21:09 I think that’s really smart. I think that is the advice that I’m going to have to take. And another smart thing that you’ve done recently, um, that I actually messaged you about when I saw it was um, something along the lines that I think is important in protecting your time and your space and your mind and your personal life is you turn off your dms for stories. Are they still off? We are. Okay. Tell me about that. Cause I just don’t so refreshing. So another,

Ashley Petrone: 21:38 a friend of mine on here does, does that cotton stem and I try to, you know, a couple months ago and it’s like you said earlier, it was scary. Like I was like, what’s this going to do? The algorithm, you know, Instagram’s going to punish me because my dms are in the hundreds every day. And so I know that brings a lot of engagement. And I really didn’t know how like Instagram was going to punish me. Isn’t that, I mean it’s so silly, but I was,

Christy Keane: 22:04 no, I had that same thought. Like that is why I need you to tell me everything. That’s, I, I think it’s great.

Ashley Petrone: 22:10 So I, I ended up turning it back on, but then the stress and the anxiety because I love, love connecting with my followers. That is why I’m on there. But, so I would say, you know, 80% of the messages are so negative without meaning to be negative. They’re questioning you there. Uh, giving just a lot of unsolicited advice and it’s so I love that people, right? But it can be so mentally draining. Um, so I decided to shut them off again. I took like a four day break and then I decided to shut them off again. And the crazy thing is, is that my engagement has been better than ever since I’ve had them off. And there was one day that I turned them back on and I had a post that one day like just really fail. And so I’m wondering, and maybe this is just in my head, but I’m wondering if, because people can’t say as much through the dms that they are now engaging more on my posts aging more than the other spot. So I have no idea and I really don’t care now. I just love the ease of going on there and being able to connect with people that genuinely want to connect. People can still message me, they can still go to the button and click send message. And so I still get lots of messages but it’s just takes a very intentional step to do it instead of a non thought and just writing whatever comes to your mind. And that’s what I’m trying to protect

Christy Keane: 23:46 myself from. I think that’s brilliant. And I feel like maybe I’ll do an experiment and turn mine off and just see if we can, I don’t know, do an experiment based on what you said engagement wise, but for me it’d be the same reason. It has nothing to do with the engagement. It has more to do with it. We want to be able to respond to every DM and it does feel draining when you open up that inbox and as happy as it makes you feel that people are reaching out. You know, sometimes it is just somebody with it, something negative to say or I get a lot of just emojis like, which is nice. Like I’m glad they’re saying a nice Emoji and response to a picture that they yeah, resonated with. But you’re right. If, if it was something that really touched them, all they would have to do is just hit the message button and then we can start the conversation that way. So I really, really like that. That has given me so much to think about.

Speaker 4: 24:35 I want you to tell me how it goes when you try that out with your DNA

Christy Keane: 24:39 because I’d love to know myself. Oh yeah, I’m gonna. I, maybe I’ll do an experiment and I’ll even do a little mini podcast episode to share how it went because I, I’ve been actually looking into doing that for quite some time. And again, like you said, it’s like I’m afraid I’ll be punished by Instagram, which is so silly. We’re so brainwashed in this space sometimes. I know. So I, I want to transition over to talk about your airbnb because I think that is so cool that you guys are doing that on the side. And I would love to hear more about how running and Airbnb goes and if you think social media and Instagram has helped contribute to the marketing for that. I just, I’m so fascinated by that whole process.

Speaker 4: 25:22 Yeah. So, you know, we bought this house just about a year ago and that had this little, um, detached but attached to the garage guest Caseta and we thought, oh, this would be so great for guests. And we never really thought about it as an airbnb. But, um, do you know when I are always thinking of, you know, outside the box and we’re dreamers, like what could we do next? And the idea of renovating a space and you know, um, maybe buying another property and airbnb ing, it was like at the top of our list. Um, but we just thought, okay, this is silly. Why are we going to invest money in a property right now when we have a piece of well space in our backyard that we could start with? And so I was a little hesitant at first because, uh, you know, having somebody right in your backyard.

Speaker 4: 26:10 I had never really worked with Airbnb, never really used airbnb before and, um, wasn’t sure like privacy issues. Um, and then I also was hesitant even sharing it on Instagram cause I didn’t know, you know, who, if people were going to want to come just out of that and how, what that was going to look like. Right. We kind of went back and forth with it and then ultimately just decided to go for it. So it took us like a month to get it really, really prepared. Um, we didn’t want to invest a ton of money into it by like, you know, ripping out the old bathroom and putting new tile in and putting a new vanity in. So I just got really creative and I wallpapered in there and I put fun pink colors and then I stencilled the flooring that was already there, so we didn’t have to rip it out.

Speaker 4: 26:59 Um, really just utilizing what was there and just elevating it as much as I could to make it, you know, kind of like a fun feature. And then we just did that with the whole space. I asked all my followers, you know, what do you like to see when you go into an airbnb? And that was so awesome and so helpful because they, everybody gave advice. And so I really just tried to pick, you know, and tie things what I would find important going and then kind of take what everybody else was saying and include that into the space. So we opened it in February, um, the middle of February and it has just increased in its, um, bookings. And, um, yeah, it’s like booked out actually for the summer right now, all summer for three months straight, which is awesome.

Christy Keane: 27:46 Wow, that’s amazing. Is it weird having strangers in your backyard or what does that like?

Speaker 4: 27:51 Yeah, so I was really hesitant about that. But I did talk with somebody actually from Instagram who runs, uh, an airbnb and she’s a super host and she told me, you know, kind of what to do to kind of protect yourself. And so you can include a lot of stuff on your profile, like your house rules. And so what I have on there is that, you know, I want to see a picture of the person I want to see. I want to know why they’re coming and who they’re coming with and exactly who staying there. I don’t want to guess who’s coming back into the back of my house cause I have kids and I need to know everything that’s going on. So I make that very clear. Um, on the listing, you know what the requirements are and they need to be verified. They need to have a government issue id.

Speaker 4: 28:37 Um, so we also have cameras. We have cameras outside, not in the Airbnb, but outside on our driveway. We have cameras at our front door. And so, um, that’s been so great. We can see when people are walking back to the AIRBNB even if we’re not there. So it actually has not been weird. It’s been wonderful to be able to, most of the time I don’t even ever see the people there in and out. They’re here for a funeral, a birth of wedding work and they’re busy and they’re gone. Um, and then a couple of times we’ve hung out with people like on our back patio and it’s been amazing to meet some of the people. So so far we’ve had a really great experience from it.

Christy Keane: 29:18 I love that. I think, I think that your personality would be so well suited to be a good host, but I, I would have the same fears just as a mom. Like, okay, who’s going to be in my property space with my kids right here. And I’m sure you have to have conversation with your kids to, to, you know, what their boundaries and limits are to keep them safe and yeah,

Speaker 4: 29:39 keep guests comfortable and yes. Yeah. I, you know, I try to respect the guest privacy and um, if there, you know, around, we try not to go back there, but usually they’re gone. And so that really hasn’t been a thing like, oh, you can’t go back there. It’s more like at 7:00 AM my, if my kids want to go in the back to play ball, I’m like, you have to go in the front because you’re going to wake up the renter, you know? So, um, it’s just been simple things like that. And yeah, it’s, it’s, I’d say, you know, you asked about if Instagram has played a part in it and I feel like the first little bit, it was so great to have Instagram because I did get the first, I’d say five bookings from that. And that’s really helpful with Airbnb, I came to find, find that you really don’t get shown too much until you have a certain amount of bookings under your belt. So it kind of pushed me quickly, um, to get seen quicker and to have my listing show up at a higher rating and I’m, the more bookings you get, you know, you have to have like, I forget what the number is, 10 bookings and a certain amount of days to get super hosts. So we made superhosts oh that’s awesome. Yeah. I mean the last month we had one day that was not booked. Um, wow. So we’re really, we are loving it. It’s so fun to have. I love managing it. Um, I actually do the cleaning myself

Christy Keane: 30:58 self. You would be like, are you, are you like a neat freak or type a when it comes to your cleaning? I feel like you, I’m not, no

Speaker 4: 31:06 really. I’m really not. But you know what it is that I am like the type a about somebody could come in and totally clean it just fine. It’s the finishing touch that is me.

Christy Keane: 31:15 I can see that. Yeah.

Speaker 4: 31:17 Want to put on it. I feel like only I can do. So, um, I clean it and you know, every time it gets cleaned, we get $40 for it to be cleaned. And what I do is I, this last month I decided to hire a house cleaner for our house. So they come every two weeks and we haven’t had how schooling or ever, but I thought, you know what? This is a nice tree. This is a good balance. The again, like I want to do things that only I can do, like the Airbnb, I feel like only I can do, but somebody else can clean my house for me and I can use that money for that. And then I then have more free time to put towards my family. So it was a good, good trade.

Christy Keane: 31:57 Oh yeah. That’s really smart. And that space is so cute and I’m not surprised at all that it’s so booked up because it’s just so cute. And I love the pool that you have in your yard. What is that called? The um, stock. Take listeners. The what? Stock tank pool. The stock tank pull. That is so cool. I’d never seen that until your, um, your posts. So, so cool.

Speaker 4: 32:18 Yeah, we were loving that this summer.

Christy Keane: 32:20 Do media outlets ever reach out to you and want to share your space? Like, I don’t know, I just feel like you’re such an HGTV kind of Gal. I don’t know. Diy Network, something like that. Opportunities like that come from your platform.

Speaker 4: 32:36 Yeah. Um, I’d say since, you know, we in, in the RV, we have definitely been featured in a lot of magazines, a lot of, you know, um, big media pages online and done a little bit of work with Hgtv. We actually were pitched to HTV last year and actually none of my followers know this. Um, and we got to the final step and um, they were like just about ready to go and it just didn’t work out because of a certain certain reason. Um, but we are in the talks of possibly something happening in the future somewhere else. So we will be, we’ll see. And that’s all I can say.

Christy Keane: 33:17 Oh my gosh, that’s so exciting. Well yet I won’t make you smell anything more, but I just, I’m not surprised at all. Because you think of like chip and Joanna Gaines and when you see you and your husband interact, I don’t know, the fun is there, the talent is there, the eye for design and just the hard work is there. So I’m going to be praying for you to hear about that opportunity in the near future because I just see it. I, I don’t know, when I see your page I just keep having a feeling something even bigger and more amazing. It’s going to come from your platform and I am so here for it. I love it. Sweet. So for interior design stuff in general, because it’s just not my space, but I know that a lot of moms who are tuning into the podcast do have, you know, a creative outlet or inspiration to start more of a design page. Do you have any tips for them or are there any special resources for interior design influencers? I guess you could say.

Speaker 4: 34:15 Yeah, you know, I, I really just started, like I said, by looking around at what other people were doing. Um, it’s so great to find people that are doing exactly what you want to be doing. And then there it’s also great to kind of peek into what other people are doing that are a little outside of what you’re doing. Just to get a little bit from every type of personality, every type of design style. And I feel like there’s just so much to learn from just watching and listening and asking questions. Um, so I always say if you’re going to start that, um, just start, you kind of, it’s like research, really read the blogs, read and follow what people are doing, watch people’s stories, see how people are sharing and what’s working and what’s not and, and then kind of just play around with it. It’s, I think Instagram and blogging is such a, it’s an evolvement and it’s constantly changing, so you kind of have to keep up with it. And then you’re also changing as you’re sharing your, you may start by sharing, you know, uh, all types of rooms in your home, but then as you go along, realizing what I just really love photographing my kitchen and I really want to focus on blah, blah, blah, and my kitchen. So I think it’s cool to allow yourself to grow and evolve as, as you share.

Christy Keane: 35:35 That’s a good point. And I think you mentioned to community, which is a big thing when you’re trying to find a niche that you really want to create an but you in the beginning of the podcast mentioned that you had a mentor when you were first starting out. How did you find that mentor? Was it somebody you just looked up to and reached out to, or somebody you knew through real life?

Speaker 4: 35:59 Yeah, this was just somebody that, um, is kind of like a mother figure. I’m not anybody that was on Instagram or blogging, just somebody who I really respect and who I just knew would speak the truth to me and tell me exactly what was up and I needed to hear whether it be good or bad that she would just lay it out there. And that’s the best type of advice I think.

Christy Keane: 36:21 Oh yeah, definitely. Definitely need somebody who’s gonna put a little bit of wind in your sails, but hospital like keep you grounded in reality.

Speaker 4: 36:29 Yes. But I, Instagram goes in connecting and having community. It is a huge community and it’s so important to connect with others because I think that it can be a slightly lonely place when you share so openly. People feel very connected to you. But um, on the other hand, you don’t know them and you’re not as connected to them on such an intimate level. So having other people, um, you know, when I first started I joined like a DM group of just some moms that we all kind of, we’re doing the same thing, design and lifestyle and it was just such a refreshing space to go and kind of talk about things, run ideas by each other. If somebody said something that was hurtful, we could go and say like, talk about it. It was just was so nice to have that little hub to go to and, and um, yeah, focusing on building that community is just huge in this space.

Christy Keane: 37:24 Oh yeah. It’s so important. Like I, I don’t even consider, I think people talked about pods a lot in the past as a growth hack. And I have two groups that I chat and it’s not like we send people’s pictures to go share and like and engage on. It’s more this space. You have to, you can’t do it alone. I feel like because it’s always changing and you can always get really great feedback from people who are in your same space and who understand what your goal is and their dreams are kind of aligned. So I think that’s a good point. I think community and your specific niche is so important

Speaker 4: 38:02 and, and you know the other thing you just kind of reminded me of, we knew sit back and you just watch people so you don’t interact at all. You don’t like photos. I feel like that’s when the jealousy or the insecurities or the questioning of yourself or bitterness or whatever can come out. But when you get to know the people that are behind it, you realize that everybody feels the same way and work together and that we all want to connect with one another and we all are going through the same exact emotion. So all of those feelings that people that, oh, social media is so bad because of it brings this and this up. We are all are in it together. So when you start to connect and have that community, all that stuff goes out the window. And I’ll just disappears.

Christy Keane: 38:46 It’s so true. It’s the human element on, in this space. Like these are other moms and other creators who, I mean our, yeah, exactly. Having the same struggles that you are, you hit the nail on the head with that. And I think listeners would be super excited to know that you, and is it Jennifer Griswold? Yes. So you guys released an Instagram guidebook and I would love to hear more about what your inspiration was for creating the guidebook. It’s, and for listeners that’s an Ebook, and I’ll link that in the show notes so that you guys can access that. But what was your inspiration for sharing such valuable content and what sort of things do you cover in the book?

Speaker 4: 39:26 Yeah, you know, um, we, uh, early on just both kind of did the same thing, really sharing our stories. So instead of just sharing home design, really just incorporating whatever you do, um, you know, me loving home design is so awesome, but you can only get so far with that. So intertwining your story, um, was really how we just decided to share. I’m just sharing kind of more of ourselves. Um, and so, uh, this such a big question like how do you start, how do you share on here? And so we just simply put it into an ebook on, you know, finding out what your story is like. Cause a lot of people don’t even know what they want to share and then how to share it. And then it really just goes into a lot of practical stuff. You know, the value of Instagram stories, the value of engagement, um, how important it is to be authentic. And so just a hoe, a photography and just a ton of different points, um, that are super practical but also, um, just a little more intimate on, you know, how you even start and figure out what you want to do. So it really is an awesome book because it, I think it helps you kind of unpack yourself a little bit and help you figure out kind of more who of who you are.

Christy Keane: 40:46 And that’s so important in this space. And my goal with this podcast and to inspire moms to do purposeful content creation is finding what it is that you are passionate about and wanting to share and what your message is before you even bust out the camera to get creative. And it sounds like your guidebook is definitely a great place to start with that.

Speaker 4: 41:05 Yeah. Thank you. And we, I’ve decided for this podcast for the listeners that um, the book for the next 48 hours, we’ll be in 1999. So good.

Christy Keane: 41:16 Oh Gosh, that is so generous

Speaker 4: 41:18 for you guys to, to grab it.

Christy Keane: 41:20 Okay. You guys. So I’m going to link that in the show notes because that is such a good deal. If you’re listening to this podcast, obviously professional development, personal development is important to you and there is nothing better than at the end of day when you put your kids to bed and you have a good book to dig into that inspires you to create and just find that, dig into that other side of your, of yourself that I feel like once you become a mom, sometimes we tuck it away or were afraid to pull it out. So I think that guidebook would be just an awesome way to get started in that. Yeah. Thank you. And can you tease the listeners with like one of the biggest tips that you share in the guidebook?

Speaker 4: 41:59 I’d say the biggest tip is engagement. Um, I really feel like that has been something that has set me apart from the beginning. I decided that I was going to respond to everybody’s dms and I have not let that go. And, um, I think that that creates just a very intimate relationship with your followers, that they feel like they’re actually following more of a person rather than rather than just pictures. So, um, engagement in, you know, even if it’s just a heart, uh, just something that says like, Hey, I hear you, I saw that you engaged with me and I’m responding back to you.

Christy Keane: 42:39 I feel like I’ve been on the other side of that with you because I have messaged you randomly in the past just because something or another that you’ve done or maybe even your daughter because she’s just so silly and cute, but you definitely took the second to let me know that she saw the message and heard me and I did feel more valued as just somebody peeping on, peeping in on your journey at that point in time. So I think that’s great advice.

Speaker 4: 43:02 Yeah, it was something that really made sense to me because I feel that way when I follow somebody else. And to be honest, there’s a lot of people that inspire me, but if I messaged them, you know, a few times and I don’t connect with them, I tend to unfollow them because I value my time and I want it to be with, you know, somebody that I feel like we’ll respond back to me. And I know people are busy, but that’s just something that’s important to me. So I tried to do the same.

Christy Keane: 43:27 I’m the same way. So I think it’s really nice that she brought that up because I think people are afraid to say it like, you know, if you don’t engage with me, like I’m not going to follow you. But it just, you know, it’s a community. And again, it all comes back to valuing your time. Like we’ve been talking about a lot in this episode. So I think, I think that’s great. Yeah. Well I’ve loved chatting with you at the end of every podcast. I like to do a series of rapid fire questions that I know are the questions that everybody is always asking. Yes. And the first is my favorite. It’s what do you influence that you are most proud of?

Speaker 4: 44:03 I, you know, my favorite messages, I said earlier, some other ones, but my favorite messages or one more on marriage and somebody messages me and says, Hey, I just want to let you know that you inspired me to give my husband more attention and to be a better wife. And I think that could just make me cry right now. That is best. If I can influence another woman to, to feel that way about her. Man, that makes me so happy.

Christy Keane: 44:28 Oh yeah. And it’s, you’re so dynamic. I love that if somebody to your page right now and just typed in arrows in bow, they would probably think just off the top of their head that it was the design page and in lifestyle page. But to know that when they dig into your content and follow your stories, you do share so much more of that messaging and have such a greater purpose. And I think that’s a beautiful thing to be proud of. To influence. And I think we talked about this a little bit, we touched on it, but how much time do you dedicate to social media and engagement since that’s something that’s really important to you on the APP?

Speaker 4: 45:00 Well, it’s all beyond the APP. So much happens outside of the APP. I’d say five, six hours a day.

Christy Keane: 45:06 I think some people will be like, oh my gosh, what? But really when this is your business and your brand and yeah, and when you are making make an engagement such a priority, that is doesn’t sound unrealistic at all.

Speaker 4: 45:20 Yeah. A lot of that time is just me thinking about what I am going to share, how I’m going to share it, what I’m going to write. It’s not even me scrolling on other people’s pages. It’s me working on my own content. So they say that time definitely goes into it and that we should value that time. Like I’m seriously, it’s a, it’s, which, you know, um, it’s a good amount of effort and time that goes into it.

Christy Keane: 45:45 I think as people getting into this space, whether you’re an influencer, a youtube or podcast or whatever the case may be, when you actually take an inventory of the hours that you’re spending on content creation and posting and engagement and everything goes into it, it really teaches you the value of even a minute of your life. So yeah, for sure. I’d love that you share that. And is there a mistake that you’ve made in this space or something you would go back and change if you could? Oh, that’s such a good day

Speaker 4: 46:19 question. Um, a mistake that I’ve made. I’m sure there’s lots of mistakes. Yeah. You know, at the beginning I would post pictures and I was learning and new in this space and I was still very insecure and I definitely have insecure moments still, but more so than, and I would post a picture and you know, second guess myself and delete it. And I remember seeing this movie I don’t even know like a year ago or two years ago about social media and how it can like affect us and all that stuff. And I just kept thinking about my kids and I thought, if I can’t post a picture and feel competent in what I’m sharing and you have to go and delete it, then I shouldn’t even be on here. You know, I can’t do that. So I really, after that I just stopped. I thought, whatever I’m putting out there, I’m putting out there. And that’s it. So it causes you to be more intentional about what you’re putting out there. But in the end, I just, I can’t care about it so much.

Christy Keane: 47:19 [inaudible] and biggest advice for someone starting from zero,

Speaker 4: 47:25 starting from zero, I would say be there are so many different people and this is Instagram. So saturated right now, you know, blogging is saturated, but there’s only one you. And so be yourself. Figure out who you are, figure it out along the way. Um, but just be herself and that’s such a damn, I feel like thing to say like so easy sounding, but it’s hard.

Christy Keane: 47:51 No, that’s, I mean it’s when you, it’s easier said than done for sure. Especially when you do have so many eyes on you or the potential for people. You just, it’s true. It is much easier said than done. But it, everybody that I’ve talked to so far on the past that basically the same thing, which is just being authentic and being yourself and just starting beats anything, any other day of the week. So I think that is beautiful advice. Yeah. And I think this is probably listeners, favorite question, but what gear do you use as far as what camera? I’m editing any apps that make your life easier in this space?

Speaker 4: 48:30 Yeah. So I only use an iPhone. I remember that from one of your stories and I couldn’t wait for you to share that. Yes. So, um, you know, I just had like the biggest compliment I feel like I’ve ever gotten. I posted a photo the other day, do you know, outside with my son jumping, um, we were barbecuing and this very big [inaudible] sorry, very big blogger who’s a photographer wrote me and she said, what camera did you use for this? This is stunning. And I was like, oh my goodness, it’s my iPhone. And she was like, what? That’s crazy. It was so fun to be able to say that. So I love the iPhone. Um, it’s been a fun tool for me to kind of navigate and learn how to manipulate photos. I like things to look as real as they do to my eye, but just, you know, slightly enhanced. I don’t use a lot of filters or white a wash things out. Um, but if I, when I do edit, I usually edit in a disco and um, I just kind of play around in there a little bit. I typically will do m five s but like halfway and then I change a whole bunch of it. So there’s really no specific formula. I just kind of go off what my ics

Christy Keane: 49:48 and for our listeners, um, Fisco v, s, c, O, I will link that in the show notes as not as well as the filter that she’s talking about. But if you head over to her Instagram page arrows in Beau, like her pictures are beautiful. They’re so Chris and clean and bright, you would just not, I don’t know, I just don’t think people would guess that it’s offering an iPhone. And I think it really is inspiring to show mamas how accessible this space can be with just what you already have in your pocket. Yeah.

Speaker 4: 50:21 Yes. That’s so true. And that really goes along with, I think, my, a lot of my design messaging anyways, so that’s awesome that you just said that because anybody could can do this. Um, you just kind of have to play around with it and figure out what, what you’d like to see out of the photo.

Christy Keane: 50:37 I love that so much and I again, I’m so thankful you came on to talk to me today. Um, I know that you’re really busy and you are doing a lot and I don’t, is it data is, I mean, I’m like, you’re three hours behind. So are your kids in school right now or are they home just about to get out. Oh, okay. Well, I will let you enjoy the beautiful peace and quiet you have until they get back. But why don’t you tell listeners where they can find you?

Speaker 4: 51:02 You can find me on instagram@arrowsandbooroveronmyblogatwwwdotarrowsandbo.com.

Christy Keane: 51:12 Well, thank you so much for coming on today. I, again, I can’t say enough about how much I just adore you and your family and your joyful spirit and I, you know what, I’m going to go home and I’m going to dance with my husband for you and I’m going to turn off my dms and I, and I’m going to share, I’m going to be more intent. I’m going to be intentional with my husband and with my dms and I’m gonna I’ll update you and let you know how that goes because I feel really inspired after talking to you.

Speaker 4: 51:42 Oh, I love that. That’s so awesome. Thank you so much for having me. This was fun. I felt like I was just saying no girlfriend.

 

Christy Keane: 51:47 I know. That’s my goal and it’s, it’s so great. Like I think that’s the best thing about the podcast is we connect with people on Instagram but wins. When are you just going to take 45 minutes to have a phone call with somebody and just, I don’t know, dig a little bit deeper. So I’m happy to have gotten to get to know you a little bit more today in that way. And I just appreciate your time today. We’ll meet two. Thank you so much. I hope you guys enjoyed my conversation with Ashley as much as I did, and I really hope that she inspired you to design your dream life. I love that she is so authentically herself and that she pulls in all the elements of our hard work and just design and her personality and her family, and she blends. It’s so nicely. So I know I for 1:00 AM super inspired by that conversation. If you’d like the podcast today, please subscribe and leave a five star review. And don’t forget to join the Mommy influencer podcast insiders Facebook group where we can dive into these topics a little further. I love hearing your guys’ stories. I’ve loved so many introductions and getting to know your Instagram names and to see a little bit more about this community that we’re building here. So I hope you guys have a great day. Bye. Mamas.

 

MIP Mini: Time Management Hacks for Influencers & Mompreneurs

 

Shewww! I’ll tell you what- raising a family and running a business is no joke. There is a constant pull for balance in making sure you are present with your children & partner, while also trying to make sure you are building your business and dream to a level you are proud of.

I have struggled with time management in the past and the physical, emotional, and mental destruction it puts on your body is intense. So on todays MIP MINI, I share 6 quick, bite-sized tips for big results when it comes to managing your time as a mommy influencer and entrepreneur.

Follow Christy on Instagram: www.instagram.com/christykeanecan

MIP Insiders Facebook Group: https://www.facebook.com/groups/themommyinfluencerpodcast

Full Episode Transcript:

Christy Keane: 00:00 Well. Hello Mamas. Thank you for tuning into this week’s and Mip mini. Today we’re going to talk all about time management hacks for influencers. And I feel like this is especially important as a mom because we have so much we are juggling throughout the day. And whether you’re a working mom or a stay at home mom, you still have little ones that are looking up to you and still need your undivided attention and your presence. So I think that time management inthe mommy influencer space is a particularly very, very important topic that I am still working on mastering myself. But I do want to share some tips that helped me along the way and tips that I’ve had from other friends who are very successful in the influencer and blogging space. So I hope this can help you guys be more present in your home life and to be more intentional and creative with your business endeavors. So let’s dive in.

Christy Keane: 01:01 You’re listening to the Mommy influencer podcast where we dive into motherhood, social media marketing, and hear from inspiring Mommy influencers, brands and industry experts to bring you the inside knowledge, tools and strategies to grow your influence in business through purposeful online content creation. I’m your host Christy keen and I’m a navy veteran and registered nurse turns stay at home mom turned full time motherhood influencer on track to be a six figure earner this year through social media marketing alone. So come in and cozy up mamas and get ready to take your influence to the next level.

Speaker 2: 01:38 So the

Christy Keane: 01:39 first time management hack that I want to touch on that I feel like it’s also really important for us as moms is to establish a morning routine. And I have to be completely honest. This is something that I am still constantly working on. But if you listened to my last interview with Amanda Hedgepeth, it is something that has significantly changed her time management skills and her productivity. So I really wanted to touch on this first. So a morning routine could be just something that you establish every day that helps you get in the right mindset. So it could be waking up a little bit before the kids doing a little meditation or just simply having your coffee in peace and quiet while you look at your emails. I know that’s one thing that I’ve started to try to do. Maybe not every morning of the week, but me and my husband do try to alternate when we wake up with the girls.

Christy Keane: 02:33 So on my mornings, what I’m trying to do, which is, you know, three to four days out of the week is wake up an hour earlier than when my youngest normally wakes up and simply have my coffee, eat my breakfast and start sorting through my emails. It is something that doesn’t sound like a big deal but actually makes a big difference because as most of us know who are tuning in, as soon as those kids are up, they meet you, they are ready for their breakfast and their needs and there is not a quiet second and my house anyhow for quite a few hours if I want to get some work done. The second time management hat for influencers is planning ahead of time and creating list, so this is huge. You don’t realize how quickly your to do list can stack up as an influencer and a blogger and when you’re really, really excited about things, you might put a lot on your plate and then whole crap.

Christy Keane: 03:29 It’s all there. There’s a ton of things to get done and you’re responsible for it. This is you and your brand and your business, so when you get behind it is just such a huge weight. I know at least for me, so planning ahead, having a strict schedule of when you’re going to create content, when you’re going to post the content. We’ve talked about using apps like planet Lee and plan and snug for things like this to make sure your captions are all done ahead of time. That is a huge time management. Sabre, again, if you tuned into my last interview with Amanda Hedgepath, she talks all about lists and how they can add to your productivity and I think it’s so huge to have somewhere to write things down, whether it’s physically with the pencil or on an app like Asana or Trello, just to know what you have on the horizon, what needs to be done, what are your deadlines, and just how to stay on top of that.

Christy Keane: 04:29 If you need to get somebody to help you as such as an assistant or um, a manager. Don’t feel bad about that. If you have the means and you can outsource, I think that is so great to do. The third time management hack is batching and this one is huge. You guys, if you can just take a day and just get all of your creative content done and if you hours simply taking five or six different pictures in a row, it makes a huge difference. I know for me, especially with this podcast, I love to schedule two or three interviews in a day because that’s usually where I am maxed out socially. And then on another day I’ll sit down and I’ll record these mini episodes in batches as well. So then when my goal is not only does this help me time management wise, but by the time this baby comes, because at the time of this recording, I’m 32 weeks pregnant, by the time this baby comes, I’m already going to have all this awesome content and tips and advice and strategies for you guys all set up on a schedule ready to post automatically so that I can be present with my family and enjoy my newborn baby boy.

Christy Keane: 05:47 And you guys don’t miss out on all of that goodness. So whether you’re a mom or not, just batching your content frees up so much your time to be productive in other areas of your life and present in other areas of your life. The fourth time management hack that I want to talk about is setting a timer and turning off your notifications when you’re in a moment of productivity. So if you’re going to do something, be a hundred percent present in it, finish the task and then give yourself a break. And it’s really hard to do that these days because we are so distracted at all the time. There’s always something to distract as, especially with smart phones and our laptops these days are connected to her I imessages and our email. It’s just always something. So if you’re going to sit down and you’re going to write out thoughtful captions for your pictures, for instance, set a timer for 25 minutes.

Christy Keane: 06:46 Be Very thoughtful and intentional about what you’re doing and when the timer’s up, give yourself a creative break. I personally really loved the advice that John Lee Dumas gives about this and he does a 42 18 rule and I don’t know, I guess that may be just be the time that he has figured out works great for him and it seems to be a really great time for me too, but set a timer for 42 minutes and be super productive and intentional and present in that time whatever task you’re doing and then give yourself 18 minutes of that hour to give your brain arrest to become more creative, to relax and to just refocus. That is something that is super, super helpful when you are trying to be more intentional with your time. The fifth time management hack that I think is so important that I have learned the hard way is you have to learn how to say no.

Christy Keane: 07:41 You guys, if you want to get the good yeses and if you want to spend our time doing things that matter to you, giving a message that you care about, you have to say no to the things that don’t spark joy or creativity for you and the things that are just going to pile up and just weigh on you and it’s hard. It’s so hard when you’re starting out and you’re getting these opportunities. The last thing you want to do is say no because you’re wondering, oh, what if or what if this could turn into something bigger or who could see me from this? But I have to say, you have to follow your gut with those. And I think there’s a lot of times that I didn’t do that and then I ended up getting stressed out. I would miss deadlines and then I would be even more anxious about missing deadlines because I know it’s affecting somebody on the other end as well.

Christy Keane: 08:28 It just turns into a headache and a lot of time lost with things that I would rather spend time doing and things and time that I would rather spend with my family. So just simply learning to say, no, it’s hard. It’s hard you guys, but you can do it because I promise you the yeses that are going to come are so much more meaningful and beautiful and worth your time. You have to be protective of that. And then my sixth and final advice that I’m going to share for our time management hack is specifically for Mamas out there. Since God is mostly who’s tuning in here and that is to every now and then invest in childcare. It is hard to do this when little ones are running around. And I know that a lot of times they are very necessary to be present in your content and your posts, depending on the brands that you’re working with.

Christy Keane: 09:21 But you don’t need the kids there when you’re writing captions, you don’t need the kids. They’re necessarily, when you’re planning out your week. Investing in childcare has been huge for me because I found that I was trying to do too much with the kids running around. I felt bad because they were always seeing me in my phone, which is, it’s the times these days, but I wasn’t getting things done at the level I felt like I could be getting them done or as quickly as I felt like I could be getting them done. Or on the other side of the spectrum, I was putting the girls to bed and I was working way too many hours into the night to finish what I needed to do. So, you know, I think the saying goes, you didn’t quit your nine to five to work 24 seven and it’s so, so true.

 

Christy Keane: 10:08 So just investing in childcare a couple hours a week so that you can knock some things off of your to do list and be really present and intentional with what you’re saying. What’s your messages, how you’re responding to brands. I think it makes a really huge difference. So those are my time management hacks for Mommy influencers. I hope that you’ll take away at least a couple tips from this because it’s so important and creating purposeful content and being present with your family and just being proud of what you’re doing. Thank you so much for tuning into this week’s Mitt mini. If you enjoyed it, please subscribe and leave a review. Also, don’t forget to join the Mommy influence their podcast insiders group on Facebook so we can talk about this further. I would love to hear if anybody else has any special time management hacks as well, and I love it. Love it, love it, love it. When I see you guys screenshot the podcast and share it on Instagram, if you tag me and I see it, I will always reshare it and my stories because I just love sharing why you guys love the podcast. It makes me feel good and I love just how much you guys are building a community for us here at Mip and it’s going to be a beautiful ride. So thank you so much for tuning in. Guys. Have a great day.

 

Episode 007: How to simplify and organize your creative business for better time management with Amanda Hedgepeth

Amanda Hedgepeth has a successful photography business, a thriving network marketing side hustle, a meaningful nonprofit, an engaged social media following, and THREE little girls! My head is spinning just thinking about all that is on this mama’s plate but she has MASTERED simplicity in order to create time management to be successful and present in all of her endeavors. I HAD to know her tips to share with you guys and she doesn’t hold back!

Notable timestamps:

7:50- How Amanda got started in social media
12:20- How sharing personal stories while incorporating tips that worked for her help grow an engaged audience on Instagram
12:55- How serving others increases engagement and following
13:45- Why boundaries are important when managing a creative business and a family
15:00- Using lists as a time management hack for influencers, entrepreneurs, creatives, and moms
25:00- How deluttering physical space can improve productivity
26:45- Amanda dives in to her morning routine and how it has been one of the biggest game changers in her time management
31:30- I loved this advice for morning routines not having to be daily
33:20- How Amanda uses IG breaks to reconnect with family and reignite the creative spark in her life and businesses (and also is able to batch LOADS of content)
39:00 Amanda discusses her nonprofit Homeless Looks Like why its so important to use your platform for good
43:00- Rapid Fire Questions

20% off code – CHRISTY in the Five Waves Shop: http://amandahedgepethphotography.com/printshop
Facebook: www.facebook.com/AmandaHedgepethOBX
Instagram: @amandahedgepethobx | @homelesslookslike

FULL EPISODE TRANSCRIPT

Christy Keane: 00:05 You’re listening to the Mommy influencer podcast where we dive into motherhood, social media marketing, and hear from inspiring Mommy influencers, brands and industry experts to bring you the inside knowledge, tools and strategies to grow your influence in business through purposeful online content creation. I’m your host, Christy Keane and I’m a navy veteran and registered nurse turned stay at home mom turned full time motherhood influencer on track to be a six figure earner this year through social media marketing alone. So come in and cozy up mamas and get ready to take your influence to the next level.

Christy Keane: 00:44 Okay, Mama’s today. I have a friend on the podcast who is not only a completely joyful ball, a bubbly energy, but she is a boss. Amanda Hedgepeth runs a full time photography business and is the founder of the nonprofit Homeless Looks Like she does this all while juggling a thriving network marketing side hustle, and an engaged social media audience. And oh by the way, she has three young little girls who are just adorable, Aka the mermaid mafia. And I know for us listeners, that probably sounds like a lot, but Amanda’s cup is actually filled by living a really simple life. She actually in the last couple of years, picked up her family and moved to the outer banks where she just is able to get her creative energy and just live the slow life like a Nicholas Sparks book, how she always puts it, which I love. And she definitely uses lists and productive time management techniques to keep your priorities straight and I’m really excited for her to share some of these tips with you today.

Christy Keane: 01:47 And Amanda, you know I adore you and me and Amanda went to college together and she is actually probably the first person I messaged besides my mom and sister with my podcast intro because I feel like I messaged her because I knew she’s such a positive light and that she was going to be such a cheerleader and make me feel so good about it because she just has that energy about her and just, she’s just such a sweet soul. So Amanda, I’m so happy you’re on today. Thank you so much for joining me. Thank you for having me. I’m so honored. I’m so glad you did this. I told you you have a beautiful podcast voice and it needed to happen. And I’m your cheerleader, so I’m glad you did this. Oh my gosh, you’re so sweet. I’m actually surprised you haven’t beaten me to the punch of a podcast sooner.

Christy Keane: 02:31 Like I had been waiting for your podcast or your book, like one of the two. I know what’s going to happen. That’s what I am seeing for you. But for listeners who don’t know you like I do, why don’t you tell them a little bit more about who you are and what you do. Well, thank you so much for having me again. I really appreciate it and I feel like you did a really good job of covering the basis when it comes to I am because, yeah, I picked up my family and we moved to the outer of North Carolina

Amanda H.: 03:00 when, um, our two year old at the time who is now seven, um, looked up in the sky when night after we went to the grocery store and she was like, why don’t we have stores here? We don’t have stores because we have this orange glow of the city. And she had just learned about space and stars and my husband and I get in the car and the House that night and we’re like, okay,

Christy Keane: 03:21 well we have to move camera needs stars. We got to go. So that

Amanda H.: 03:27 really where I like to like, you know, just start the intro of who I am. But honestly when it comes to like running the businesses and all that stuff, um, I was a rare breed of a woman who said, I want to start a business and I want to get pregnant. At the same time I want to start a family and a business. And everyone said, you really shouldn’t do that. Your Business is your baby and you know, you just need to work on that first. And I was like, no, I think I want both. I’m going to have both. And like I haven’t any enneagram one, you really can’t tell me what to do. So if you tell them

Christy Keane: 04:00 leave out, I’m probably going to do the opposite. So, um,

Amanda H.: 04:03 I did, I started my business and my family at the same time. Um, we have three daughters. We live on the outer banks in North Carolina. I’m a photographer for weddings, families on vacation, small businesses. Um, our nonprofit is called homeless looks like, like Christy mentioned. And what we do is we tell stories of people who are homeless, um, and all that came to fruition because my dad was homeless. And if you looked at this man who everybody adores, he’s a cheerleader. He is that guy that everyone just loves. You would never have thought that he was homeless and that that would happen to him. Um, and then additionally I do young living oils, essential oils and products, and just help people get started with like a little bit of a healthier lifestyle. And um, yeah, I mean we love it. Our daughter’s shirt three, five and seven. We got married here on the outer banks. I mean like

Christy Keane: 04:53 am years ago. We always get the date. Yeah, it’s nine years. Okay. 2010. Did you guys do your vow renewal there too? We did. Well and you know, do you know why we did a vow renewal? Um, tell me, tell me more. I feel like, I can’t remember, but I want to know. Okay. So the same little girl who pretty much made us move to the outer banks was upset looking at our wedding pictures because she wasn’t in them. And I was like, well cam, you know, you weren’t born yet. And she was like, I need to be at your wedding. And I’m like, oh my gosh, we are wedding because this child wants to be at our wedding. So we had like a five year just for fun down in Buxton on Hatteras island. And Alas, we found out two days before that we were having our third girl, we found out our third one on the way was a girl and so we were celebrating our five year vow renewal on the outer banks with three girls.

Christy Keane: 05:45 So it was so fun. I love it. I just remember looking at the pictures and being just like, I want to do that. I want to have a fun excuse to get dressed up again and take pictures and have the celebrate with you. But now you know little autumn who was in your tummy at the time. She’s going to be starting to ask like, wait a second, why were the big sisters thinker and I had to put our plan in that 10 year vow renewal here soon. You’re right. Oh my gosh. And you know what? They’ll get what they want cause they, they’re adorable and I’ll say yes. Well I want to invite. I definitely had invited. You’re so cute. I’m sorry I totally interrupted you because I love hearing about just all of the fun things your family does on the outer banks. But you can continue. If there’s anything else you want to share about you to the listeners.

Amanda H.: 06:33 No, I mean, you know, the only other thing I’ll say is we, um, I think that when it comes down to it, we are a family who runs Ge. Now I’m really logical, um, really, you know, like list oriented and all the things, but we run a little bit more on heart than logic, just a little bit. And when we do that and we combine the two, we make really good decisions. Um, and that’s why we live here and that’s why we have, you know, a simple life and house on the water. And, um, we’ve just always made sure on her like, you know, kind of seizing the day, but like logical.

Christy Keane: 07:11 I love that kind of what we’re known for. But there’s a lot of organization that goes behind the scenes to make all this stuff work. For sure. I know, I love that. And I love that you can feel that you put your family first and that dream and that vision of what you want your life to look like at the forefront. And it, you can feel that purpose in all the content you create and all of the businesses that you run. Like that is the first thing I think of when I think of you. So you are definitely nailing that.

Amanda H.: 07:36 Well thanks. Life comes first. Life has to always converse to run a good business,

Christy Keane: 07:40 a man, a man. I am myself and learning to, to definitely balance that. And with this being the mommy implements or podcasts, I always like to ask how you started growing a following on social media and how you got your first like five to 10,000 followers.

Amanda H.: 07:58 That is a great question. Um, and I have thought about this long and hard because I don’t remember a defining moment. It was very slow and steady. Um, but here’s what I’ve got for you. Um, we, uh, when I was a photographer, I am a photographer. When I started becoming a photographer, what I did was I always shared the journey. So there was always a behind the scenes. Here’s a picture of me taking pictures, um, and wait til you see the outcome look at before and after I, I was doing like this little by little education and sharing it for free all the time. I wasn’t living people cross boundaries, you know, to the point of like I’m so burned out answering every question but I gave what I could, I made up a lot of free content and shared it. I showed up pretty consistently and I think that the biggest reason because we’ve, I’ve never bought a follower a day in my life, everything organic all day long, which is shocking to me that we are at the 14 came mark having no like just living our life and posting about it.

Amanda H.: 08:58 But that’s the thing like people, people love being along for a ride and journey. And I think that when we moved to the outer banks, that’s when we had a big boom because people were like, oh my gosh, this is a huge leap of faith. It’s a huge leap of faith to leave everything that you know in one place, drive an hour and a half cells and change everything for your family. Um, and then our biggest thing that we share in our blogging and inspiring content download that I think you saw in our shop, um, we grew it because what we do is we try to say, okay, we have a problem. How can we fix it? And let’s share the journey of that. So doing Dave Ramsey by, by getting our finances together, a weight lost, a weight loss journey, um, a simple life journey. How can we get rid of all the clutter? We just share all the things that make our life better. And then we grow because people are on board with it. And it’s a real, it’s a real average Joe, not an expert. I’m not an expert. I’m just somebody that anybody can relate to sharing these things. And I think that it really resonates with people.

Christy Keane: 09:59 Yes. And it’s, and it’s inspiring. The life you have is something that you mentioned before. It’s especially for us outsiders looking in. It does feel like that Nicholas Sparks family among first and you know, there’s a reason why Nicholas Sparks is a bestselling author. You know, you get pulled into this environment and it’s so magical and you want to be a part of it. And the fact that you openly share how the, how you did the journey, how you got there, the ups, the downs, the realities of it. And it’s not just like, oh, we have 1 million bucks and we just want to pick up and move to the beach. Like, yeah, you’re willing to share the sacrifices that everyday moms need to see. Like, oh, she didn’t buy a new outfit for, you know, a year. I forgot you didn’t buy a new outfit for like a little while. I know you had, I remember a year, unless it was a work related thing. Well, yeah, that makes sense. Yeah.

Amanda H.: 10:58 Did it, I did it because that’s just what we had to do at the time and it was fine. And it teaches or taught us contentment and discipline, which is so hard nowadays. So hard, so hard.

Christy Keane: 11:08 It really is. Especially when on social media we’re seeing so many pretty things and everybody in new outfits and on like to know it, you know, you feel you’re triggered. Like I know I myself, I’m triggered to buy. Oh my gosh, I’d love that hat. Like I know, let me, yeah, to have it. Like we just trick ourselves into thinking that. So I think it’s so refreshing that you share a more realistic way for a mom with a family to have her dream life. And I know I myself and inspired, but I’ve actually looked into Dave Ramsey because of you and I really need to get on top of that. Like I think that would be life changing. So we’ll definitely have to have a side conversation about that. It’s all that stuff too. Think when

Amanda H.: 11:54 I share about stuff like that, I’m very type one very, very type one, very tight a, so it’s not from a perfection standpoint of like, look how perfect we’re doing with our finances. It’s like, okay, here’s what Dave Ramsey says, here’s how we’re going to adapt that and here’s how it’s working for us. And just like making things like we’re kind of simplify things so that people feel like it is an attainable thing. Like some people, I can’t do it perfectly. I’m not even going to try. But like we just, the way that we’ve shared, even with photography, I mean all the things that we’ve shared for seven years on Instagram, it’s just always been like, okay, here’s a way that I can do this. I’m not a pro at this. You can do it this way too. Here’s a shortcut. Just trying to make things easier. So yeah, that’s, that’s what we like to do. We like to simplify any and everything cause life is already hard and complicated. So let’s make it,

Christy Keane: 12:45 that is so true. And do you know, the other thing that I love that you touched on about growing your following and just your purpose overall when you share content is that you willingly give free free advice and help others. I think one thing that I’m noticing, the more that I interview influencers is that serving others makes them feel good and makes them feel like they have purpose in the space. But it really gets you results because people definitely want to peek into your life. But I think they are craving the ability to take something away to, to be able to create a, something similar for themselves. So I love that you are somebody who doesn’t tuck that in and hide it and keep it to yourself. You willingly scare. And I think that’s, that’s when people are really growing these days.

Amanda H.: 13:34 Yeah. And it builds, it builds trust as well. And um, you know, PE people can certainly tuck it away and not share it if they don’t want to. But I feel like it comes back to you tenfold when you give, as long as their boundaries in place and you’re not giving to the point of like, oh my gosh, I’m answering every specific DM to the point where I’m not with my family. Then you got a problem. But let’s say somebody asks you a question three times. If somebody asks you the same question three times, create a free download or create a blog post or resource and have that ready to go. Here’s the link. I’ve already answered that in this download. You’re welcome. Goodbye. You know, I mean there’s so many ways to fix like having an abundance of questions and all that stuff, but still be able to show up for people and then from there you can create things that are profitable. Okay. If you like that download, here’s a more detailed one for 1299 you’re welcome.

Christy Keane: 14:25 I love that. I actually need to figure out, I need to start getting on the Freebie, the downloadable, here’s the content that you guys are asking for training because I definitely find my like feeling not balanced because I am trying, I do want to help people but you know you start to give and give and give and then you get a little burnt out and then true. You have to make time for your family. And I think that’s why probably you’re really good with the boundaries and time management, but you do a lot of lists. And so I want you to tell me about the list and how they can help mom and influencers and entrepreneurs because I specifically saw you had a blogging game plan list and creating inspiring content list. And as soon as I saw that, I’m like, why am I not downloaded this yet? This is something that I need.

Amanda H.: 15:16 That is another thing. Um, that I would get so many questions about that I was like, okay, we need to make a, we need to make something about this. Because two things were coming up. How do I start a blog? And then how often do I blog and what do I do? And then the second one was, but I don’t have anything interesting to say. And that’s just not true. Everybody has something to share. And what I talked about earlier was like, go on a life bettering journey. Like pick something that you want to improve. Okay, I want to get my finances in order. I want to not shop for a month. I want to meal prep anything and share about that because people want to be along for a ride and they love watching progress. So we created a blogging download and inspiring content download and then a joint one that people can get as well.

Amanda H.: 15:59 And it just walks people through literally how to buy your URL. And then how often do you want to blog and the format and coming up with um, you know, categories and all that stuff. Um, we are, we are list, well we, hold on, let me back up. My husband is not a list freak. Uh, he kind of is now, but he’s a really tight, we really laid back like he’s just so laid back. What a beautiful gift to someone who is this severely type a. But um, those are some of the lists we have in the shop, but our, our love of list started with us getting married, having kids and then not being able to keep up with our household. Like all of a sudden there’s just like, okay, but who’s going to do the dishes? Why didn’t you take the trash out? Oh my gosh, we have another $40 late fee on this bill. How did that happen? So we started making like life lists that we call life low list and um, we have a daily, a weekly, monthly and it just, I mean there’s just no way I’d have three businesses without some sort of organization on the backend. It’s lifesaving. Absolutely.

Christy Keane: 17:03 Huh. And then what specifically for like a creative, do you include in the list like I def, is it similar to the life flow list and just being able to balance what you’re doing at home and what you’re doing on their creative side? Or are they more geared towards content creation or um, maybe how you organize your posts?

Amanda H.: 17:27 Um, so for the creative stuff, we’ve got the blogging and inspiring content one and that just helps people get started with creating like a blog as a home base or the inspiring content one is also great for social media. How do I come up with topics of things to share about that people will actually engage with? That’s a really good one. Um, for, we do also have a workflow for photographers. Um, download. That’s huge. And it is down to like your equipment checklist because I can’t tell you how many photographers have been, like I showed up for this wedding, I thought I had everything packed and I left my battery charging at home in the wall or I left this memory card. I cannot believe I didn’t get this memory card like, and so we just were like, okay, like we, we’ve been there. So we’ve got stuff for photographers, organization on the back end.

Amanda H.: 18:16 Um, how social media, we’ve got social media list, just how to create content and then how often to post, etc. It’s so multifaceted. Um, but it does help people stay organized because the problem is, I mean, if you want to be a creative, no matter what you’re doing, mommy, influencer, photographer, whatever, uh, a nurse who works full time, if you don’t have some sort of organization and home for all of these things, like you’re going to try to memorize it and keeping stuff in your head when you’re a mom, it’s, it doesn’t work. It disappears. That’s where mommy dream is. And so you’ve got to have a home for it. And that’s all the stuff is just getting, just getting yourself together. Um, because life is chaotic and it’s, it’s inevitable that you’re going to forget stuff. So why not organize what you can.

Christy Keane: 19:02 That’s right. Yes. And I love what you say about Mommy brain through this. So true. And I feel like I’m always talking about Jenna Kutcher and her podcast because I just adore her so much. But on her most recent episodes, she was talking about feeling like you have so many tabs open in your brain. And that is how I constantly feel. And I just, with the list when I’m thinking about it, it seems like it’d be good to just like check things off so I can close a tab. Move onto the next one.

Amanda H.: 19:36 Yes. Yeah. Close the tab. Um, you’re so right. You’re so right. It’s not about perfection. It’s actually about saying, I don’t feel like having everything memorized anymore. So here’s a list of, I mean our daily life lists, it’s this simple. It’s water, the plants, because guess what the plants use to always done. Now it says water at the plants. And so every morning there’s my husband or be watering the plants and they’re living. Um, we’ve got, uh, um, give the kids a vitamin because we used to always skip the vitamin and then why did we even buy them? It’s the simple daily things that we have no business trying to memorize while trying to create a podcast or while trying to run a photography business. Um, why not put it on paper and just people to check it off or put it on your phone or print it out and put it in a page protector and use a dry race Margaret and just scratch it out and like take a load off because there’s, you know, it’s just, it’s too much like the end, the more kids you add, you’ve got a third on the way.

Amanda H.: 20:41 You know what sister and I’ve got three. And the more you add, the crazier it gets. So not have like a home base and it’s, it’s truly not about perfection. It’s about giving yourself a break. And it has been amazing.

Christy Keane: 20:54 I love that it takes so much pressure off. And so where do you put your list? Do you, are you somebody who has paperless somewhere like on your fridge or do you have a dry erase board or do you use an app?

Amanda H.: 21:05 We have, um, so in the download that we have on our shop, we’ve got an option that shows people how to do it in Trello.

Christy Keane: 21:12 You know, about Trump going, I downloaded Trello and I so eagerly want to be a Trello person. I think there’s Trello or Asana that people talk about

Amanda H.: 21:23 and

Christy Keane: 21:24 I just, I haven’t mastered it yet. I haven’t, it hasn’t become in my routine yet.

Amanda H.: 21:30 Yeah. And you just nailed it. It has to be a part of routine. Um, and I am actually clean ’em on up right now cause it got a little cray cray. But, um, I have at the, at the front we have a really small house, but it is simplified, the cluttered, clean and there’s a table up front next to our shoes that has like, you know, library books that have to go back and you know, oh, sorry about that. That’s nice. Okay, no worries. Um, sorry. Um, we’ve got a table up front that’s blue and it is nice and clean, always wipe down. And it’s actually like our home base where we keep our life flow list and we always keep them there. I’m ready to go print it out with a pen and they’ve got the same things, you know, day in and out.

Amanda H.: 22:16 Like it’s got the vitamin, it’s got water plants, it’s got et Cetera, you know, put lavender in the diffuser for bedtime. But it also has these blanks on it where we’re just like, okay, there’s a doctor’s appointment. Okay, we need to go to the post office. Um, and we walk by it. It’s in a high traffic area. You cannot walk to the front door and pretend you didn’t see it. It’s right there. Um, so it’s just a smart place. But I think that the key to like paying attention to it is having it on a clean counter or space and not letting it blend into any messy background. Like it’s got to say

Christy Keane: 22:50 that is a good point because where we keep our papers right now, it’s where we keep all papers and it’s an, I mean, I need to Marie Kondo this area of my counter, but it’s just like a little counters. I love that. 1 million bills in a million pieces of paper. So I’m already imagining if I printed out one of these life low list and put it there, it would just get

Amanda H.: 23:09 totally mixed up in all of the clutter. I know. That’s right. You’re right. And it’s like when someone buys a planner and they’re like, this planner is going to change my life, but like their planner is in a pile of messy stuff so they don’t see it. You’re right. It does. It has to, there has to be a shift before the use of the list or the creation. There has to be some sort of a mindset shift. And, um, you know, like just a decluttering or something. My friend has a housekeeper coming to her house next week and she was like, I’m so excited but on, I feel like they’re just going to move the clutter to the side. And I was like, you need to this weekend so

Christy Keane: 23:45 you can appreciate that housekeeping. And she was like, you’re right. It’s the same thing. So true. I actually just had somebody come to the house yesterday to Spritz it up for summer time, but they did, they didn’t let her in. So I’m like, so, and then I was like, you know what, I, I can’t even appreciate that this space is probably cleaned because this lady had to just clean around this clutter and I should have taken care of it. That’s such a good point. That’s okay. You know, protect the point. We just did a mudroom, so I’m going to make a little, a little space. So maybe that’s where I’ll think about list. Yes. I love it. I your modern looks so good. I love, you know, there’s just something about decluttering, whether it’s, you know, a specific room in your house, like that is the first room in your house that in our house that we walked into and it was just, oh my gosh, just things everywhere.

Christy Keane: 24:35 Instant anxiety. As soon as I walked into my house there was no, yeah, there was no motivation for me to like, I don’t know. It just, yeah. Yeah. So now that I walk in I’m like, oh my gosh, this space is so homey and clean. It makes me want to come in and like I’m inspired to do the rest of my house. So yeah, it’s, Oh, it’s such a game changer. Getting rid of stuff and just simplify and like truly only having what you love and need is the, yeah. We wouldn’t have been able to move here if we had a ton of stuff cause we moved into a tiny, tiny condo. We just, we literally had to just sell a bunch of stuff and it just makes you feel better. But I don’t think people realize how much physical space has an effect on their emotional health.

Christy Keane: 25:16 It’s, it’s, there’s a direct, so true, it’s crazy the mindset shift that it has. And it’s almost like you have to declutter your brain too. Like we were saying like closing out the tasks. It’s like, oh my gosh. It’s like the clutter is just one other tab, the clutter in the house. It’s just one other tab in the clutter in my brain. Yeah. Yeah. And I know for me, um, one thing too that’s an open tab for is time management and just, I’m me and you were very similar in that. I’m definitely not a type one or a one on the enneagram. I love, I actually looked up my enneagram number after you and a few other people. I’m a three, which I definitely like through and through. I love it. I have a lot of three friends because we’re so, I’ve see so many similarities and parallels in some of them, but I’m definitely not organized.

Christy Keane: 26:06 I’m not type a like I, you would have such a hard time living with me. We can never be roommates. You would owe, you would hate being my roommate. I already know that. I know, but I would enjoy being your once a month come through and like what do you want me to organize? My Gosh, can we do that? Can we start that? I want to drill, I need to be a marine salted. I know she’s got consultants. I would be a pro. Like I don’t think they would even make me take the class I just passed. I think we should. That would be totally right in your space. I love it. And so one thing that you do that I’m really inspired by and I want you to talk more about is you have a really

Amanda H.: 26:50 strict morning routine, I feel like,

Christy Keane: 26:53 and I want to hear about that and how like that helps you balance time as a creative and as a mom.

Amanda H.: 26:58 Thank you for asking. Um, I am a rare breed, but I will say like, like I said before, this is not, this is not about perfection. I think when some people hear this, they’re like, well, that’s what a perfectionist does. It’s actually what a mom of three kids with three businesses has to do. Um, I get up every morning between four 30 and five. Um, because I, I do not have daycare and I have actually, I’ve always had a child with me for the past almost eight years, always in my care during the day. Um, it was a very, very, very rare occasion that I had a babysitter or someone to help. Very rare, like not even virtually not even know where they for me to mention, cause I don’t even know how many times it was so rare. So why I had to learn how to work with a baby and then two babies as in three little ones and house.

Amanda H.: 27:51 Um, and you know, then one goes to school, the other one goes to school. I still have a little one at home. She starts school this fall for the first time in eight years, I’m going to have three hours four times a week to myself. I don’t even know what to do. Amazing. But I have a feeling I’ve been training for this marathon. I have a feeling I’m going to crush it like a boss because I know that I have to get up early in the morning. Um, if I want, if I want to treat my clients right and if I want to stay on top of things and just feel like I can truly honor putting life first, I have to show up for my business even if it means five in the morning. Um, so granted we don’t have children that, you know, are our newborns anymore that wake up in the middle of the night.

Amanda H.: 28:33 So I am able to do that. But, um, a good example is yesterday I shot a session, family session and Kitty Hawk at around seven o’clock and I have already edited, I have cold edited and uploaded that entire gallery. And it is, I did that before. That is crazy. That is amazing. I had, it’s that now this is not very typical for me. Um, but this year it has been because I just was like, enough is enough. I mean if I have to get up early to get a headstart before, you know, the craziness of needing to do all the things for the kids and that’s what I need to do. And I was shocked that I felt a million times better getting up early and having that weight off my shoulders. Because if you’re a photographer or you’re somebody who has to deliver something to a client, oh my friend calls it the grim reaper.

Amanda H.: 29:21 It’s just sitting over your shoulder. You need to edit. Why are you eating breakfast? Your clients are waiting like it’s this like thing that haunts you through your day and through your weeks the longer it goes. So anyway, I, I ended up starting a morning routine. I do get up super early, um, emails come first, as many as I can get done and then I just get done whatever needs to get done and rotate on all three businesses and make sure people are taken care of. But it’s, it is a game changer to get up early. Even if you just start with like, I’m going to try 30 minutes earlier. Let me get up before my kids if I can. What time do your kids get to game changer if your ankle? Well, Cameron, my other type eight, gosh, she’s like my twin. Um, she was getting up at five 30 and I was like, you need to go back to bed. This is not, um, they’re, they’re all getting up at about like six o’clock, six 30 now. So, which is not bad. That means I get an hour and a half hour to myself and in that time you can get so much done.

Christy Keane: 30:18 It is true. And even just the, now this doesn’t happen in my household very often because I do not have a morning routine. It is, again, one of those things I want to start doing. Um, but now that I have a little bit of pregnancy insomnia, I am accidentally waking up a little bit early. And the other morning I had my coffee and was checking my emails in silence before the girls got up. And I was like, this feels good. Like, I know that extra couple of hours of sleep feels good, but then it’s, you know, I’m being woken up by a toddler and I immediately jumping into her breakfast and her needs and then it’s her sister’s awake and I’m doing that. And then by the time I can sit down and get something done, if there’s a time that I can sit down and get something done, it’s not coming at a time that I’m controlling. So yeah, I could see the beauty in having a morning routine. I don’t know if I could eat four 30 now you are, you are obese. You really are. That is amazing. And do you do this seven days a week? No, that’s all right.

Amanda H.: 31:24 I’m going to tell you when you said, because I know you’re a type three, um, you know, for you, just to say this is my Monday, Tuesday routine would be huge. Like that would be huge for you and I guarantee it would shock you how much you stay on top of things. Just picking late two days a week. Um, I do this Monday through Thursday and then Friday, sometimes I treat myself to sleep until five 30.

Christy Keane: 31:46 Ooh, man. Kitchen. I know. Right?

Amanda H.: 31:49 Rebel. Um, but then on the weekends I’ll quote unquote sleep in. But because I get up so early during the week, my sleeping, I’m still getting up early. I mean it’s like six, six 30 maybe. Um, so it ends up, so you end up just like naturally having more of your day and then you get that quiet time because the kids are sleeping in. Oh, it’s, it’s, it is a gift. And I love my girls. Everyone will tell you. Oh yeah, but

Christy Keane: 32:16 oh yeah, you can, I mean, your family can always come first, but you still have to have me time and a little quiet time and nobody can, nobody can juggle it all with the chaos of three kids running around them like all the time. So I, I definitely love the idea in the morning and routine and I love, I never thought about like for some reason when you hear morning routine, you think there’s a morning seven days a week. So if you like, yeah, it has to be like your every day routine. But you’re right. I could just do, cause me and my husband sort of rotate when we wake up with the girls. We try to give each other a break. So just on my mornings that I know I had to get out with them anyhow maybe I’ll try that and I and I’ll let you and the listeners know how it goes. I’m going to commit to it. I don’t know when I’m going to commit to it. Not this week.

Amanda H.: 33:02 That does make maybe next but you’re pregnant also. I mean I would take it easy and just like you do, you do things on your own terms.

Christy Keane: 33:10 It is true. It’s like I have to remember I’m not going to be getting a lot of sleep coming here soon. Yeah, for the best reason. I’m so, so excited about it. So another thing that you do that I would love for the listeners to hear more about and that I think a lot of people would be afraid to do in this space is you take Instagram breaks. And that to me is it’s, it’s refreshing. Like it sounds so good. I think I did a weekend one time and I was, I should not have been as proud of myself as I was, but it was like everything in my power to stay off of checking, like not even just not posting, just not going on and checking and seeing what everyone else around you is doing. It’s hard. So, right. Yeah. Honestly is truly an addiction. And I just, I would love to hear more about your Instagram breaks and how you use them, how long they are.

Amanda H.: 34:07 So, um, the year before last, I was just, I just honestly, I think it was like be the mediums all the time and answering so many questions and you know, I’m good on given the free content, but sometimes it, it got to be a little much. And I was like, all right, if I’m to the point of like not being able to hang out in that family because I’m answering this may DMZ, I probably need to give myself a break. But as, as an entrepreneur, I need to be clear, hi, I am taking a break. I will not be here. Um, I need to put that on my profile. I need to make a, um, an Instagram story about it. So people are aware and just also leading by example, I cannot talk about leading a simple life and being present with my kids and unplugging and all that stuff.

Amanda H.: 34:49 If I’m not doing it, I can’t, like I just can’t it then work. Um, and so for the first time in seven years, I took more than a week off social media. I actually took three weeks off in January, 2018 and the best way I can describe it is that time made sense. The time moved at a pace that actually made sense. I would look at the clock and not go, where did the day go? I’d be like, oh wow. It’s still early because checking your phone over and over, you just do not realize, but it actually takes chunks out of your day. And when time made sense in a day, it was a really different feeling. And then I fell in love with that and then I was like, am I ever coming back to social media? I don’t know. I don’t know. Um, but then I did and I was refreshed after three weeks. It felt like three months. So then

Amanda H.: 35:38 last July I took another three weeks off and then this past January I took a month off. And I will say it was a little much because I was trying to start my third business at the time. Um, but it was good and I, and I do these because it gives me a break from being so available and accessible to so many people. Cause that gets hard. It gets really hard and, and people really do respect it and they know that I’m going because I’ve already given them that information high. It will not be here from this date to this date. Um, and it works. It’s just worked out so well and yeah, you’re in your engagement might drop. I don’t care. I like my life more than my engagement and I like time making sense more and it’s been wonderful. So my engagement went down and then it skyrocketed back up after like a week. So it was fine, you know. But it’s one of my most favorite things to do at Marty cleaning July’s cause I’m doing one per quarter this time,

Christy Keane: 36:30 like two, three weeks. That’s amazing. And I’m sure your girls noticed too, like do they say anything where they can tell that mommy’s a little more present and not on her phone is much? Yes. Yes. Because they always say mommy works from her phone. She works through her phone. Um, and so what I do, because they’re sassy little chicken nuggets, I tell them, all right. Yeah. If you see mommy pick up her phone,

Amanda H.: 36:55 you need to say something to me, say, get off your phone mommy. And they’ll call me out. So they noticed because I’ve basically stopped picking up my phone unless it’s to like vox, my friends, um, or messaged my friends or something. So it’s really nice.

Christy Keane: 37:08 We, we all enjoy it so much. Love that. Yeah. My, my little, my oldest, I should say at night she’ll turn my phone over and she’d be like, keep your phone turned upside down mommy. And I’m like, oh. Like it’s like it’s brings your kids can bring such an awareness to how much time we’re, you know, spending on our phones and consuming just random stuff for hours throughout the day. It does add up and I love, I love that you said your engagement just hopped back up after, you know, you bounce back. It’s fine. They only took a week.

Amanda H.: 37:43 It’s fine. It only, it literally only takes a week. And here’s the other thing to consider. If you are never taking a break, you’re continually coming up with content. And that’s when people start putting out crappy content because they’re just putting stuff up just to put stuff up. And when we take a break and I have three weeks of pictures I’ve taken, I’ve got like this bank and I, I think this is something that we talked about but with Instagram and planning out content, I love plainly, I always use plainly, I don’t, I don’t do the auto post feature because I like to post the, I like to have control of what aims. I mean I like to have control. Um, and, and you don’t want it to post with like a typo or, or just like half written caption. So I use plainly and like taking these breaks give me, gives me an opportunity to create this big of beautiful pictures, worthy content, worth my time with other people’s time and just, it’s such a nice little reef.

Christy Keane: 38:36 I love that. That’s so it’s now I’m going to be a cheerleader for an ID break. It’s good. What are you going to break? And then you’re able to, you know, also batch content so that you’re able to spend even more time with your family. And that’s one of the big takeaways when I do these interviews I want moms to get is how they can manage their times to, to show up first as a mom and she’ll up first for your family and still be able to be you and have that other creative outlet. But I think that’s such a great tip.

Amanda H.: 39:09 Thanks. I love it. Yeah.

Christy Keane: 39:10 Oh, and tell me just real quick, a little bit more about how, what homeless looks like is and how that’s doing. Because I, I just love your heart. Like I never know what it’s bigger, like your talent or your heart. Thank you. Just keep having so much more to give and to share. And I love that you have used your platform and your talents to create this beautiful story and purpose to help the homeless. And I know you said your dad is the big inspiration for that, but what does homeless looks like doing now and um, just what’s the updates with it?

Amanda H.: 39:43 Well, just so you know, I think of when I think about people using their platform for good stuff, I always think about you. Do you remember when you po, when you first posted about Charlie and you were like, we just found out that she’s deaf and do you remember I messaged you and I said, I don’t know what it is. I said it. I said, I have a feeling that you’re going to do something really big and really good with this. It’s going to affect a lot of people. I’ve, I never think that I just had this,

Christy Keane: 40:11 I think back to that message from you all the time.

Amanda H.: 40:15 I loved, I had this, I was like, oh my God, I never tell people what to do or what they’re gonna do because I hate when people do that to me, but I, I’m telling you, I know something good’s going to come like something really bigger than you and you did. You’ve done that and I really appreciate people that have big platforms who are using it for something else. I just kind of got sick of being like, I mean, yes, we’re talking about Dave Ramsey. Yes, we’re doing all this stuff, whatever, and we are helping people. But I, you know, 14 k it might not be that much to some people, but the people who were there are very much our cheerleaders and they really support us and they really stick around and they’re there for us. So I just decided I need to do something bigger than me.

Amanda H.: 40:58 Um, that’s going to help people who have absolutely no voice, the very opposite of what it might look like, um, to, to somebody on my side. Why somebody who literally doesn’t have a voice, who will literally is invisible to others. So with homeless looks like the general, the general ideas that we just don’t know their, first of all, there’s a lot of vets. There’s a lot of vets who cannot get their benefits. There are people, it’s not just addicts, it’s not just people with poor life decisions. It’s people who don’t have a safety net. I mean, there’s people who have been in the foster care system who have escaped abuse, um, sex trafficking, all kinds of people end up homeless and we don’t know. But yet we all judge, you know, why don’t they just get a job? Why don’t they just do this? When you start talking to these people, you find out that guy has a degree to be an actual rocket scientist.

Amanda H.: 41:47 But he was so poor from taking his college classes. He has nowhere to live and that’s a vet who is, whose social security number got turned around on his stuff and can’t get their benefits. It’s just so important that we all hear our stories because I’m sure, I’m sure you know and I think I’ve seen it in your comment sometimes what it’s like for someone to make an assumption about you and judge based on what they see. And it goes both ways. Judging you based on, wow, we’ll look at her, what kind of problems she could because she have whatever and then looking at a homeless person. Well that’s their fault. There is so much more below the surface and if, if no one’s going to tell the stories of these people I am. So that’s kind of what we’re doing with it. And we do outreach, we hand them donuts and pizza and food and tee shirts and just make them feel like they’re loved. And because they don’t,

Christy Keane: 42:35 oh, I love that. I mean, and I, and I love that you get your girls involved, like just the things and even when you got your girls in Bob to do sign language with my girls and just getting them involved in homeless looks like it’s, you’re just sending such a message and send in such an example for them. And I am, I’m only imagining the things they’re going to do in their lifetime because of the example of you’ve set for them and I’m just really proud of you and everything you’re doing. So I like to end all my podcasts with a rapid fire series of questions. And you might’ve kind of touched on some of these with some of your responses to my previous questions, but we’ll go over them anyhow. My first question and my favorite question is, what do you influence that you are most proud of?

Amanda H.: 43:23 Oh Man. Okay. I have to near this down. Let me pick one. Should I pick two? Okay. Um, okay. Okay. If I, if I had to truly pick one, um, it would be probably the simple life stuff because, um, the cause it all ties back to all the other things that I am proud of influencing, like, you know, financial stability and all of the things. Um, the simple life stuff is most important to me because we really do get consumed nowadays with thinking like stuff makes us happy and it’s so dangerous to so many people. Um, and it’s hurting a lot of families and it’s hurting a lot of people. Um, so I think just living a simple life, knowing that you don’t have to own a lot or have a lot to be happy, um, and that it’s okay. It’s okay just to not have like all the shiny things and go out and buy it immediately. I would say the same life stuff for sure.

Christy Keane: 44:16 I like that get all sort of ties together. But I, when I, when I think of you and your page, I definitely that’s the first thing that sticks out and what I’ve always like felt inspired to do a little bit more of after I leave your pics. So I love them. I love that. And then how much time do you dedicate to social media? I know you have, uh, you know your hand in a lot of different pots, but specifically to social media, how much time do you dedicate it and what’s your biggest time management tip?

Amanda H.: 44:46 Um, my, I would say now I wonder how many hours I spend, but instead I’m going to give it a quick, easy format. Um, what I do is once a month I sit down with my plainly and I spend about an hour dragging and dropping pitchers to what day I want to post them. Um, cause I build up an image bank and then I kind of decide what I want to share. Bare minimum. I want to share three a week from this account, three week from, you know, the nonprofit account, et cetera. And then if I want to add moral add more like as we have experiences on the weekends and stuff. Um, but I use plan Lee and I try to make sure that I am just giving that one hour, the beginning of the month have a general idea of how many times the one to post and pre writing the captions on because that saves a lot of time. Doing the captions on the spot takes me a long time. Coming up with a post on the spot that day takes me a long time. I love to be able to use plainly a type that capital on the computer and same time

Christy Keane: 45:41 for sure. I have the same best time management advice, which is [inaudible] I use it every day and just, I don’t know, it just takes the pressure off. It is, it’s simple and clean. And then what about like scrolling, do you scroll your social media or focus on like, he knows some people say you have to engage this much to keep your engagement up and grow or what’s your philosophy there?

Amanda H.: 46:02 Um, I will usually spend one day a week, usually in the beginning of the week, kind of just like looking at what people are doing. Um, and scrolling through a little bit and just kind of catching up from the weekend and just seeing who I can talk to and just double tap and show, you know, show support for them. But the rest of the week I’m not really scrolling. It’s just like if the first picture pops up and I like it when I go to check my notifications, I’m like, oh, that’s great. Okay, that’s lily and maybe I’ll comment, but I try to keep like that engagement stuff on like Mondays if I can with the scrolling. Cause I don’t want to scroll every day. It will take up so much of my time.

Christy Keane: 46:39 It is a time suck for sure. But yeah. And then is there a mistake or something you would go back and change in the social media space if you could?

Amanda H.: 46:48 Um, I think I just talked about this yesterday. Gosh, I’m a pistol. Um, I would not apologize for how much I posted when I post because I don’t believe in spamming on your own account because I, and I think this comes from watching, um, people lose level ones and then go back to their social media and be like, oh, I, you know, I go to their social media page when I miss them. Um, I’m not going to apologize for what I post, how often they post, how many oppose when I posted nothing. Um, th this, ultimately, I think we all know this nowadays. This is kind of like the legacy we’re leaving behind. So last I posted three pictures of our family at the beach,

Christy Keane: 47:31 literally within minutes of each other and all my gosh, she broke. So the world is gonna end. I know people are like, yeah,

Amanda H.: 47:41 don’t do it. Don’t do it. Don’t do it. And then I looked at my, uh, you know, the engagement in the likes and it was, it was out of this world I would like compared to what it normally is. And I was like, oh, see if as long as I honor myself and my family and kind of just do the things I want to do, it always ends up panning out for us on social media, we’re fine. Right. So I would not apologize. That would be

Christy Keane: 48:02 all the time. I love that. And you know what, if those pictures didn’t get the same likes and engagement and you were happy posting them and putting your time bought, that would be all that matters. Like it, you know, we just are so consumed with the numbers and yeah, you do. You do start to apologize. I actually backed off on my stories a lot and I was watching your story about not apologizing and I was like, you know what? She’s right. I don’t just show up. Like I’ll do, like I’ll start to do a story and then I’ll be like, oh no, that’s silly. Oh my gosh, I love it. I know I was, I was a little pistol yesterday. I was like, Oh, I’m living my actual life. Thank you. Good, nice. And that always comes first, like real life, mom life. All of that. Your Voice, I don’t want to apologize anymore. And if somebody doesn’t like it, there’s an unfollow button. That’s the beauty of it. They’re very, and then, um, what is your biggest advice for someone starting from zero?

Amanda H.: 48:54 That’s a really good question. Um, I think a lot of people will say, you know, you need to engage heavily and go in like an unlike, and there’s all these like tactics. I just feel like literally just show up, post what you want and take somebody on a journey, on a journey of yours that has a little bit of vulnerability there. So people get to see a true side of you and you don’t have to give everything. But you know, you also don’t want to sugarcoat everything. Um, so take them on a journey. Um, go like the people who inspire you and engage with that community because those are going to be your people. Um, and just be genuine and don’t expect stuff back from people. Because I think entitlement is the thing that is, um, is getting people down when it comes to building a following. But I’m doing all the right things, but I deserved it. But I went and I liked it unlike like this page and I went and commented on her stuff, but nobody owes anybody anything. And I think as quick as you adapt that mentality and you just show up like, hey, that’s all right, I’m here. If you like it, that’s fine. If not, that’s fine too. Like and just have like a humble mentality. I feel like you’ll grow faster. Cause I certainly never expected anything from anywhere. I’m shocked. We grew. Yeah.

Christy Keane: 50:05 The way they shot man. I love everything you said there because when I think of who I follow and why, it’s just because they are so 100% themselves and I, and I want to know about, yeah, apology when you’re in, when you start to try to please other people or try to do things just for the like or for the follow it. It just, yeah, you can smell it from a mile away and not hide it. Yeah. So I love that answer. I think that was perfect. And then people will always want to know about gear. So just real quick, just touch on what camera you use or be use your iPhone, any editing equipment or apps or just any app you can’t live without that makes your life in this space easier.

Amanda H.: 50:50 Um, plainly is my favorite APP. Light Room is my favorite editing app on the phone and on the computer I’ve used Lightroom, um, from day one with photography and I don’t even have any, well I’ve created my own presets based on like how I shoot, what the light normally looks like. I’m normally shooting on the beach, so I have this perfect natural reflector of sand coming back at my clients. Um, so I’ve created my own presets based on that in my light room because if you edit a certain way and you love it, you can click save preset and create your own. I know some people don’t know about that. Um, and I have a mark three. I have a canon mark three, which apparently has gone down significantly in price since I got, yeah. So enjoy that. Um, I love Canon, Canon, everything, Canon lenses. Um, and if you’re just starting out, I think it’s so awesome to get a canon mark three and get like a 51.2. That’s expensive though. So if you don’t have that, try 51.4, um, that’s a fixed focal length lens so you can’t zoom it, but it’s beautiful and it’s like, it’s like three 99 and it does the work of $1,000 Lens. It’s a great one. So that’s what I would recommend. I love,

Christy Keane: 52:02 I love you so much. I actually think when I started getting into photography, you had a blog post back. Yeah. Okay. I’m going back to like, oh, when I first got my, I think I bought a nifty 50 lens and it Canon and yes, because I read your blog post was one of the ones that I read that gave that advice. So that was really so far super helpful. And I think he wrote that years ago. But yeah, thank you for that. I did like a good lens. It doesn’t, even if you did a 50 on, you know, one of the cheaper Canon rebel cameras, just the lens alone just gives you a new appreciation for photography and what you can do. Just getting to know manual settings. Just take a day, a morning to just enjoy that. And yes, I love that.

Amanda H.: 52:51 You’re so right. And a Canon rebel has come a long way. You’re right. So like even the, even the bodies, the camera bodies that are cheaper and they’re like more beginner stuff like Canon rebel, they’ve come so far that, I mean, that’s what I started my business online. So you have to start somewhere and then you can use that as your backup. Yeah. If you ever upgrade. Great.

Christy Keane: 53:09 Boy, I love that. And where can listeners find you?

Amanda H.: 53:13 Okay, so I’m on Facebook at facebook.com/amanda Hedgepath Obx, Amanda Hedgepath Obx is also my main Instagram that is our main account with like family and photography and all the things. Um, we also have homeless looks like as well on Instagram. Um, and I’m, I’m pretty much, I’m in my dams pretty often. So if you need something, please DM me and ask. Um, life will, is Dave Ramsey, whatever it is, I tend to send voice messages back as Christie knows, cause they’re so invigorating for me on a computer. It’s just, it is a gift. If you’re in your dams a lot, it’s a gift. It’s not only a personal way to answer, um, but it’s efficient and I need efficiency because I have literally a million jobs and a million filters. So I have to do what I have to do. But that’s where our normally hanging out. And then you can always email me, Amanda and Amanda,

Christy Keane: 54:11 but don’t send me Facebook messages. I remember it. I just remember you saying that like a while back. I remember all these cause they get lost. It’s an event. It’s an abyss of like a thousand messages that we’ll never be ready. Okay. And I will include in the show notes where everybody can come find you and also a link to those lists because I’m myself, I need to take it on this light flow list. And

Amanda H.: 54:38 Yeah, I’ll give you a coupon code to, if people use Christie, they can get 22

Christy Keane: 54:43 oh my gosh. That is so sweet. That’s amazing. Thank you. I will include that coupon code with the links. And Amanda, thank you so much for coming on today. I know that you were able to get a sitter to be on and putting a mom in this space. It’s like there’s so many other things to juggle and work out to make a conversation like this happen. And I just appreciate you so much. I love everything that you’re doing. You inspire me every day. Your little girls inspire me every day and I just want them around my little girls because they’re just so, I definitely want to, I want to chat in person soon and just appreciate you. Thank you

Amanda H.: 55:23 so much for having me. You’re such a joy. We love you. You know my girls love you. It gets a little intense. There’s a lot of snuggle. Um, thank you. I really appreciate it. If you ever need anything, you know in a class

Christy Keane: 55:36 so much. Amanda, you guys, isn’t Amanda just the sweetest? I feel like you just hear her voice and it makes you smile and I’m so happy she was able to come out to the podcast today and I hope her tips helped you guys to be able to manage your time a little bit better and be more productive and I will keep you updated if I start that morning routine. I can tell you since I recorded the podcast with her last week, it has not started yet, but I fully intend to make that a habit after this baby gets here. If you liked today’s podcast, please subscribe and leave a five star review as you know, me and my family. Really, really appreciate it and don’t forget to head over to the mommy influencer podcast, Facebook group so that we can continue the conversation further. I want to know what your time management hacks are, what you’re using to create your, anything that we can dive into further from today’s podcast. Let’s talk about it. Thank you so much for tuning in. Guys.

MIP Mini: How to create an aesthetic & cohesive social media feed

This week on MIP we are talking all about aesthetic and cohesive feeds and on this MIP mini I break it down for you in less than 10 minutes!

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Episode 005: How purpose and presets transformed this mom blogger’s Instagram feed and bank account- with Sophia El’Rae

I was so excited when my friend Sophia El’Rae agreed to come on the podcast because I knew she would be open to sharing so many tips for editing and transforming ay feed in to an aesthetic and cohesive work of art. In the last two years, she has released 15 presets and nearly tripled her income and sales (all while honing in on her purpose within her own content creation and making a move to empower women worldwide).

You can purchase Sophia’s gorgeous presets at the following site:

http://cultivatemotherhood.com/presets/?afmc=2b

(Heads up- its an affiliate link but hey if you’re going to buy these gorgeous and affordable sets anyway, you might as well support this little podcast endeavor so I can keep giving you more and more free advice!)

Notable timestamps:

3:00- How Sophia got started and how she got her first 10k followers

7:35- Why the current slow and stagnant growth trend on Instagram is turning in to a positive for the content we consume (silver lining)

9:45- How Sophia was able to transition her content and voice gracefully and what the response has been

18:10- Sophia’s money mindset and how she is diversifying her income (which is so super important for anyone working in this space. Instagram could be here today and gone tomorrow- what’s your plan?)

26:10- Are aesthetic feeds still important?

26:45- Sophia’s top tips for an aesthetic and cohesive feed

31:45- Why batching content is so important as a mom

33:10- Why presets are move valuable than just how they transform your photos

37:10- Rapid fire questions (and find out what gear Sophia uses!)

Where to find Sophia:

Instagram: https://www.instagram.com/sophia.elrae/
Blog: https://cultivatemotherhood.com
Sophia El’Rae presets: http://cultivatemotherhood.com/presets/?afmc=2b

FULL EPISODE TRANSCRIPT

 

Christy Keane: 00:44 Mamas, I am super excited to chat with today’s guest. She’s an influencer, entrepreneur and just all around powerhouse mama Sophia El’ Rae. And not only does she have one of the most aesthetically inspiring feeds that I personally have seen, she also has the confidence to use her voice and platform to empower women through real and raw discussions. Um, so Sophia, I for one, have gotten to see you grow and transition your voice and your purpose in this space. And I am so proud of you and I am so excited to chat with you today. And why don’t you tell listeners a little bit more about who you are and what you do.

Sophia El’Rae: 01:19 Okay. Well Wow, what an introduction that was so thoughtful and kind. Um, thank you so much for having me. I’m, I’m a really happy to just share my heart on here today and gave some insight and hopefully some valuable tips for editing and preset stuff. And um, so yeah, my name is Sophia. My middle name is El Rae and I go by Sophia [inaudible] on my Instagram. We live here in Minnesota where it’s a winter most of the year. Oh my gosh.

Christy Keane: 01:52 And I love your accent. So

Sophia El’Rae: 01:55 that’s funny. Like I don’t hear an accent but I do hear that from people that like I love your accent. I’m like what accent bare. And it’s adorable. Yeah, my husband was recently deployed for a year, he just came back two weeks ago. So we are just kind of finding our new normal right now with our daughters. Um, Eloise is two going on three, Beatrice is six and we are overjoyed to have him back and just about to just enjoy summer.

Christy Keane: 02:24 Yes. And welcome home to your husband. I am a military wife as well and the deployments that my husband does are not nearly as long as that one. So I just give you so much credit. It is not easy and everything and doing it by yourself like you deserve a trophy momma. And we are just, I personally am so grateful and thankful for everything your husband does for us

Sophia El’Rae: 02:52 in our country. Man. Thank you. I really appreciate that. That’s very thoughtful.

Christy Keane: 02:56 Let’s dive right in. Like how’d you get started in this space and how did you get your first 10,000 followers?

Sophia El’Rae: 03:02 Yeah, so we um, moved down to Alabama about, uh, four years ago for my husband to do his helicopter training for the military. And while I was down there, um, I was away from my friends away from my family and I just had kind of this passion to start writing my motherhood journey because I wanted to find some community and support. I was feeling a little bit lonely. I’m just trying to kind of find my village down there in a whole new place. So I started my blog and Instagram, which started out as cultivate motherhood. A lot of people still know me as that. Um, and I started my blog where I just started writing about the beauty and struggle of motherhood in hopes to connect with more women. Um, we’re really not thinking anything of it other than Oh, it feels really good to get this out in writing.

Sophia El’Rae: 03:57 And out of that I just started connecting with a lot of mothers and started getting all these follows. So at first it kind of freaked me out. I’m like, wow, I had no idea people would be interested. You know, it was kind of like a scary feeling. Like, okay, I’m putting all this out there for the world to see and people are interested in. I just had no idea that would happen. And so I would say as far as my following to 10 k happened extremely organically than how growth is on Instagram now. Um, I was steadily gaining hundreds each week and every week my numbers would climb and climb and climb until I got to 10 k. And it was literally just by posting, sharing my blog, um, engaging with other accounts. Um, story shares wasn’t even a thing back then because we didn’t have stories. Um, and so it was organic growth as ordered.

Christy Keane: 04:59 Yeah, I guess it could be. I know we all miss that now. Oh, I know. I love that. And I, I, it was, it was a different time. Um, what year did you start your Instagram?

Sophia El’Rae: 05:08 Well, my daughter was two and she was born in 2013 so I want to say 2015.

Christy Keane: 05:17 Yeah, I know. It’s crazy how much it’s changed since then. Oh my goodness. And I think that was, yeah, but I think what your timing was so perfect because prior to that, there wasn’t really a lot of space for moms to come to, to have these conversations and to feel like what they’re feeling or talking about or day to day life is normal. So I think you kind of came on the scene right when people were really craving that and wanting people to open up about it and you did it beautifully.

Sophia El’Rae: 05:54 Yeah, thanks. I think it was also um, you know, not as saturated as it is now. I’m very true and so I kind of had an upper hand with growth because there just was not as many people on Instagram as there is now. So yeah, that’s kind of a smooth sailing up to 10 K to be honest. That’s

Christy Keane: 06:17 very lucky and very, very awesome for you. And you work really hard at the content that you create. So definitely worth every follower that comes your way. Like how I honestly am like how is this girl not in the like 500 thousands by now because I look at your page and everything that you put out and I am just such a fan. You are amazing.

Sophia El’Rae: 06:39 Yeah. I mean a question I ask myself too, but I don’t know the answer to that and I just have to believe that whoever is following me and whoever is coming in needs to see what I’m doing. And saying, um, I think a lot of us question like,

Christy Keane: 06:56 Oh, where’s the growth? Yeah. Especially right now. Yeah. Yeah. I’m like, okay, I’ve, I’ve joked about this before but I’m pregnant right now as you know. And before it’d be like, if you were pregnant, that was like instant growth. Oh no question asked and know that that is not the case this time around. I’m like, well, okay,

Sophia El’Rae: 07:19 it is so different. And that is so true. I mean I was always, that was part of it too when I got pregnant. Oh my gosh. It was like my Instagram is

Christy Keane: 07:27 floated, right? People look, brings people.

Sophia El’Rae: 07:30 Yeah. That was almost three years ago now. And it’s just different. So

Christy Keane: 07:35 yes, it is different and I think it has forced people to have to be a little bit more strategic and intentional about what they’re putting out there and how they’re putting it out there. And so I think that’s, you know, where people are trying to navigate now cause it’s not just sharing a feeling or a pretty photo and getting the followers. It’s, you kind of have to come here with more of a purpose and to be more. So that’s why I’m really trying to focus on purposeful online content creation with this podcast. I love, I love

Sophia El’Rae: 08:09 that I couldn’t agree more. And as frustrating as it is all the changes that Instagram has made, I think we have had to dig deeper as influencers and say, why am I here? Who is my audience? Who Cares? Like what am I doing? Like we have to dig so deep because it is so different and in a way that’s a really beautiful thing. I agree. It’s just so different because for so long that growth was so steady. I think we got caught up in the numbers and um, it’s been hard to not have that as a focus anymore and say, look what I’m putting out there, I feel passionate about and I feel is meaningful even if that I’m not growing like I want to.

Christy Keane: 08:58 And exactly. And that growth. One thing I always say to keep in mind and it’s frustrating that maybe following growth or engagement, growth plateaus or hot sauce or declines, whatever anyone’s case may be. But when you do dig for the more purposeful content than your personal growth though you, I mean, I see a big change there and how I look at myself in this space and how I serve others in this space. So yes, you know, even when it’s frustrating, there is that silver light and yes, I know he, you have transitioned your content and messaging a lot since you started and you just have such a strong voice on this platform. And I would love to hear more about how transitioning that content went for you and what the response has been.

Sophia El’Rae: 09:48 Yeah, such an interesting, I feel like there’s so many layers, but um, you know, when I started out, everyone did know me as cultivating motherhood. Um, I really focused on motherhood related topics, um, shared a lot of photos of my daughters. Um, and at some point there just was this longing in my heart to not put myself in a box of just motherhood. Um, and speaking to mothers and just women in general, whether they were single, um, they were widowed, they were mothers. I just wanted that to not be just a box related to just motherhood. Um, my passion ever since I’ve been young has been empowering women to see their whole selves, um, chase after their whole selves. And what does that look like to, um, find your whole self as a person and not just a mother, but who you are inside, what your passions are, what fuels that fire. Um, all became really important things to me. And I think it’s because, you know, when you become a mother sometimes it is easy to lose the identity of who you were before being a mom. Would you agree?

Christy Keane: 11:04 Oh yeah. 100%.

Sophia El’Rae: 11:06 Yeah. And so I just, you know, I’m sure I was feeling that too. And I just was feeling this other passion and desire to, um, really start empowering women outside of motherhood as well. And that’s when I began to shift my page, um, and changed it to Sophia El Rey. Um, I really just wanted my first name and um, I have done a lot of healing from trauma in my life that has not been easy. Um, I would say the past 10 years, um, I’ve either been in therapy, um, yoga, um, journaling, um, just a lot of um, reflecting inwardly and kind of processing that. And it was so transformative for me because I came from a background of sexual abuse. Um, I just was like, this is what I want to do. This is what I want to talk about. Um, I want women to know that they are not alone in sexual abuse and that that doesn’t have to be something that rules over their heart, their mind, their sexuality, the rest of their lives, that there is power in opening up about these hard topics. There’s power in vulnerability and I know we throw that word around like candy lately in this culture, but vulnerability is such a huge part of my journey. I think when you were able to share with another, you are opening up healing for another person. Maybe you’re opening up healing for hundreds of people or just one person, it doesn’t matter. But I always thought if I with hold my healing process, what if I’m withholding that from someone else?

Christy Keane: 12:47 Yeah. And that’s it’s number one. I am so proud of how brave you are when you share all of these things. I just admire that it takes a really courageous person. And I feel like God obviously had a calling on your life to share the message that you have [inaudible] you know, with being vulnerable and sharing that message. I think you hit the nail on the head. It’s almost like selfish. Not if you didn’t share, you know, if you knew that you could help someone else and you have this platform and the ability to help somebody else, he’ll, you know, it almost be selfish. They keep that to yourself even. But with the content and the topics that you talk about it, I would understand how that would be really, really scary for some people to openly put out in the world. So I know so many women definitely appreciate your candor with that.

Sophia El’Rae: 13:41 Mm. Yeah. I mean, I, I was scared to kind of start this direction. I was scared to kind of open up about these things, but I felt the courage and bravery to do it. But nonetheless, I was scared of what people would think, how people would respond. And once I started opening up very raw conversations in my stories, which I still do to this day, we talk about so many things that people are like, wow, I can’t believe you’re talking about that. I’m like, Yep, we’re going there. I love it. Like we’re going there, but people are participating in these conversations. People are writing in hundreds of people. And it’s like, that’s what’s keeping me going. And also just like amping that fire inside me to be like, yes, this is the direction I want to take. Maybe it would be so different for someone else, but I have this following, I have this passion in me to help women, to help humanity.

Sophia El’Rae: 14:37 Like it’s just, it’s so deep in me and so meaningful to me. Um, and so it’s just like, it’s an honor that I get to do this type of work and that I get to this safe space for people to be seen and heard because that’s exactly what I needed. I just needed to be seen and heard no matter how traumatic it was, no matter how painful it was. So it’s more like lately I just feel such a deep honor that I get to cultivate this space for women to like feel safe in their sexuality, to feel safe in their gender, like to feel safe in their anxiety and postpartum depression. Like all of those things matter so deeply.

Christy Keane: 15:23 They do. And you know what? You do it so beautifully and naturally. I think that’s just something that really sets you apart. Like I don’t know what it is, but you just have an energy about you. It’s almost like a modern day Marilyn Monroe or one of those classic, I mean seriously. That is what I think about when when I see them like, oh you just have this classic female empowerment, just gorgeous energy and it radiates from you naturally and authentically because sometimes you know, sometimes it’s not. You might see the women empowerment it, it’s so, so important and it just for some you just do it so beautifully. I just can’t compliment you enough about what you’re doing and I’m so here for the messages that you are putting out there to the world lately. I just love seeing women come together and feel okay to talk about sexuality and life after babies. Cause it definitely changes as a mom to like

Sophia El’Rae: 16:22 absolutely. Yeah, for sure. And I think it’s like these are like such taboo subjects and they shouldn’t be like, they just shouldn’t be. These are normal parts of who we are, how we express ourselves, how we move through our life, through our body. Like, I just, I want to normalize these topics

Christy Keane: 16:44 and I think just as when we were talking about earlier, just your timing and what content people are craving and you just being this light at a really great timing for it is, is really awesome too. Because I think right now people, moms, especially in women especially, are craving that vulnerability, that realness and that raw, let’s, let’s dig past all the pretty pictures and let’s, you know, go a little deeper. So I appreciate all that you’re doing with that. Yeah, there’s influencers doing that too and I so appreciate that. Yeah, it’s great. Like I said, like I said, it’s not a bad thing that everyone’s being forced to be. Yeah. A little more intentional and purposeful because it’s, it’s sparking all these really beautiful conversations and feelings and I love it. I fully believe that. And I know I just mentioned people getting past the pretty pictures to dig deeper, but you are someone who creates stunning, stunning photography and you’re someone who’s been really about diversifying your income in this space. And I know you do a lot of really content rich brand work as well as have a thriving essential oils business on here and you saw appreciative presets. So I think it’d be super helpful to share what’s your money mindset is in this space and how it’s

Sophia El’Rae: 18:09 kind of changed your life. Ah, yes. It literally has changed our life. Um, I never saw myself as a working mom. Um, I always have this idea in my head that I would just be a stay at home mom. That was kind of like my desire and my passion. But, um, once I started my blog and my Instagram and kind of what, just finding all these interests in things that I was loving this outlet for creativity, I was very drawn to work, but loving the idea that I got to still do it at home with my babies. Yes. And then never ever imagined the type of income I could make working literally maybe 10 hours a week. I mean, honestly like creating always, I always tell people like that, say like, Oh, you just share the pretty pictures. It’s like I share the realness in my words, but nobody wants to see the crumbs under my couch.

Sophia El’Rae: 19:05 And nobody followed me on Instagram because I shared crumbs under my couch. Like for me, photography arts, like expressing who I am through photos is a form of art and is my outlet for creativity. I’ll never stop taking beautiful pictures because it sparks joy in my heart. Um, and it’s a part of who I am in the part of the art that I’m putting out there. Um, and so I think there’s many ways to stay real and authentic for your words and through your stories and discussions, but that you don’t have to take away that photography and just share, you know, pictures of your dirty house or, and if you do, I think that’s amazing. Like you have to do what you want to do. But I feel so comfortable like putting that art form out there and just feeling really creative in that. Um, and so I just thought, I want it to be smart.

Sophia El’Rae: 20:01 It’s like I’m a businesswoman now. Like I want to be smart with my income. And I was like, what if Instagram goes away tomorrow? Where’s my money coming from? You know, what am I doing to have residual income if I don’t have those brand partnerships anymore? Um, I have always been interested in editing. It’s probably one of my most favorite things that I do on Instagram, whether that’s working with a brand or just doing my own photography. Editing is life giving to me. It’s so fun. It’s so creative. And so, you know, presets, I don’t know, they began to be like a huge thing. I’d say like two years ago, a lot of people didn’t even know what they were and I started using them and I just couldn’t believe how easy it was to take your feed from like whatever dark and kind of boring should I say. I don’t know. And just like one click in your feed is transformed. Um, and I was just really intrigued by that and I just started, um, learning about light room, uh, watching videos, youtube videos. And I remember just making my first presets and people just saying like, how are you editing your photos and blah, blah, blah. And I thought, Gosh, I should start selling these. Well, I mean, two years later I have over, I think like 15 presets now for sale. Um, and they are different options. They are so beautiful.

Christy Keane: 21:31 I actually use, I didn’t know, I don’t know if you know this, I use, um, there was an app you mentioned Malibu presets I think. Yup. Yeah. And you had some presets in there, so I actually subscribed to you so I can use them for the videos.

Sophia El’Rae: 21:49 Thank you so much. Yeah, the presets have been really fun and creative for me to do, but I never anticipated how many people would be interested in my presets. It’s been like such a joy and honor to see that last year I made over $30,000 in sales on my presets. Um, and I never, I never thought that that would be a thing, you know, and I’m, you know, looking to double and triple that this year and it’s amazing. It’s, yeah, it’s such a huge blessing for my family. And so I have the preset sales, I have my brand partnerships, um, with Instagram. And I always like to tell myself, I started out, my first paid post was $80 and I thought that was just amazing. I was so excited to create a photo and get paid $80 and I mean it was just, I learned so much along the way and through really just asking other influencers.

Sophia El’Rae: 22:46 I mean it’s just kind of, I didn’t know, I just kept asking questions and you know, now I’m up to eight 50 a thousand just one photo. And so I like to tell people like, just start somewhere like if someone offers you $50 $80 take it. Like that’s, that’s amazing. And it can only just keep going up from there. If you’re putting out good content, if you’re, you know, engaging with your audience, all those things, like you have to start somewhere. And that’s just like such a beautiful thing for me to look at and see where I was and where I’ve gone. Um, exactly.

Christy Keane: 23:20 And everybody’s, like you said, everybody starts somewhere. And so smaller campaigns in the beginning, if you’re somebody who’s listening and just starting out, whether it’s free product or maybe less money than you were anticipating when you’re starting out, that’s a great time for you to practice honing in on your photography and your editing and content creation because I think see it on Instagram as being a little bit easier than you think of it as easy money, but they can go to your feed right now and see, like I said, you produce really content rich material for these brands and that’s very valuable for them. So, and I’m sure it didn’t start out that I’m sure your first brand posts probably didn’t start out. So it’s, it’s definitely a marathon, not a sprint. And like they say,

Sophia El’Rae: 24:19 yeah, just start out with what you have and work, work your way up, take that free tee shirt and post about it in a meaningful way. Um,

Christy Keane: 24:31 and in an excited way too, right? Like be excited, like don’t take, don’t, don’t. If you’re not excited about it and when you are excited about it and just grateful the opportunities just start to come.

Sophia El’Rae: 24:44 Yes. And be kind and courteous to the brands that you’re working with. I really do feel that that makes a difference because they could come around two months later and ask you to work with them again. They could ask you to come on for a full year and work with them. So I think it’s so important that we’re excited about the things we’re promoting, but also that we’re like just super kind and courteous to the brands we’re working with so that we can have the potential of working with them again or on an ongoing, you know, wait like that’s amazing.

Christy Keane: 25:13 Exactly. And I think people who would be tuning into this podcast are definitely thinking of their social media, whether it’s Instagram, youtube, whatever their platform of choice is. I think they’re thinking of it as a business. So you know, when you are working with these brands you want to, you know, respond and deliver like you are a business right back to them and very respectfully and I am, I’m sure you do a great job at that.

Sophia El’Rae: 25:42 Absolutely. Yeah, I think that’s a very important piece.

Christy Keane: 25:45 I’m just thrilled with all the success you’re having business wise for your family and how this is able to bless your family and with the presets, I am not even surprised that those are taking off like they are because they really can transform a feed to be really artsy and feminine and cohesive and whether or not people want to believe it, a cohesive feed is important on Instagram right now. I think it’s something that if you are treating your Instagram like a business, brands are looking at that and the beauty of stories is that gives you a place to kind of take down the filters and be a little bit more real and raw. But I think people still are craving the pretty pictures and um, the beautiful cohesive feeds. So I’d love for you to dive into your top tip for Instagram aesthetics because this is where you are queen, like your content and your photography having a coast cohesive feed and how you put it all together. Like, tell, tell the listener, somebody who has no idea where to even begin, what you would do, like start to finish to make a cohesive feed, go from no cohesion to a beautifully aesthetically pleasing feed.

Sophia El’Rae: 26:58 So fun. I love talking about stuff like this. Um, so I would say start out with an APP. Um, there are so many Planoly preview snug where you can see all of your photos laid out in front of your eyes and it’s like a puzzle. You can move them around, you can see which photo works best. Um, this is something I still do to this day because I do think picture placement is important. Um, if you are using your feet as a business for brands to look at. Um, and then I would say invest in, um, camera equipment and if you don’t have the money to invest in camera equipment. I started out taking photos on my iPhone and I did that for two years straight and I was able to deliver some amazing content because our phones are so nice now, especially the cameras. Oh yeah.

Sophia El’Rae: 27:52 Um, that you get to know your phone, get to know the angles. Um, practice, practice, practice. Um, when I first got my camera, it’s sat in my closet for three months. I was like so scared to use it cause I had never, I’d always shot on my phone again. I watched videos, I practice, I would just go out in my yard and shoot leaves and flowers and get to know my camera. And the little by little by little, I got to know my camera. And now I feel incredibly comfortable with my camera. Um, if you are using a camera, I think, um, a lens, a good one too. So important. I’d almost say, you know, if you need to spend more on a lens that’s more worth it than the actual body of the camera. Maybe not everyone would agree with me, but that’s just what I found.

Sophia El’Rae: 28:40 I agree on present there. Yeah. I, the Lens can be a total game changer. And so I would say, so those two tips and my third would be, um, invest in a preset, whether that’s mine or not. Um, you want to find a preset that just jives with who you are. So think about the colors that you’re drawn to. When I think of you Christy, I think a pink, you know, who doesn’t? Yeah. And Pink, you know, it’s just very whimsical and feminine. And so, you know, in your case, you’re going to be drawn to those types of tones and you’re going to want those tones in a preset. Um, and so really think about the colors that you crave and love. Think about the style of photos you put out there. Someone who’s just shooting their house that’s primarily white and minimalistic. You’re not going to be going for this peachy, you know, punchy preset. You’re probably gonna want something more clean with clean lines, you know, bright white. There’s so many presets out there. And the beauty of my presets is I’ve created so many for so many different types of fields. Um, and so, yeah, just think about your color scheme. Think about, um, what you love, what you’re shooting. I think that’s super important. Is there anything else I’m not touching on?

Christy Keane: 29:57 No, I think you did a good job. Well, I know another thing I had a question about and once you get your photos the way you want them to look, do you have any thing that you do to organize your feet? Like I use a plan only app to kind of see where my pictures go or do you just kind of go day by day since you use the preset and everything? So, um, similar.

Sophia El’Rae: 30:22 Yeah, so I would say, um, when I can, we’ll take a day out of the week to shoot several different either campaigns or just photos for the feed rather than spreading it out all week. And then once I’ve applied my preset to those photos, I then edit them in snapseed and face tune because phase two and has a paintbrush in it that I love and use for all of my photos. And also it has, um, it’s face tuned to, I believe you’d have to pay for it where you can brighten the eyes. I’m bringing the color back into the ice where you can smooth the skin. Um, and then I bring it into snap seed. Um, they also have a paint brush for exposure, um, where you can decrease exposure in some areas or increase. And then after that I bring my photos into preview, which is probably similar to Planoly or snug.

Sophia El’Rae: 31:14 And I look at how my photos are laid out and I, it’s like a puzzle. I just move them around and see where I want my photos to be placed and that helps me stay organized. And then I also usually take a date to prewrite some of my captions so that I’m not having to come up with captions like all the time. Cause we all know that that can be kind of stressful sometimes to come up with something. And so I think it’s a great way to be organized. Um, kind of see everything and have a plan for the week, if that makes sense.

Christy Keane: 31:46 Yeah. And I’m sure batching it helps just timewise too. We’re all moms and have kids. So, you know, we don’t, I think people have a misconception that we’re on our phones all the time because they say a new post every day and especially, you know, your posts are so artistic and beautiful that they must think that you spend all of your time doing that when in reality you just are very smart about it and very strategic about it where you can get it all done and then have time with your family.

Sophia El’Rae: 32:18 Absolutely. I feel like I’ve had to find that balance with that because I can’t be shooting, you know, in the morning and then afternoon and then it’s just life is busy with kids as it is and you know, obviously their needs come first. And so I think it is important if you want to make this your business to have a plan even for that week, to have a plan what you want to talk about, land for, what you want to shoot and can you do that in a day instead of spreading it out into four days. And, um, I think the more you practice editing, the faster you become at it. Um, I feel like for me, my editing has, it’s pretty fast. A lot of people would probably be like, oh, I’m sure that takes you forever. Nope, probably takes me about 10 minutes. It’s really fast. Right? Um, and so yeah, practice, practice and you just keep getting better at that skill and continually learning of course too.

Christy Keane: 33:10 And especially now with presets, I think that’s the number one investment you can make into kind of your concept creation, time management. Because once you find a preset that really matches what you want and how you want your pictures to look and tweak it the way you know, you just tweak them just a little bit. It’s really just one click every time you get the photo and raising. It’s a game changer. I love presets. I look back and remember when Instagram was just like the little filters you could pick from the Instagram APP and just how far in and you’re actually super reasonably priced. I was looking at them and yeah, I’m glad to hear that. Yeah. They’re very reasonably priced, I think. I mean, most of them looked like they were about $30.

Sophia El’Rae: 34:01 Yeah. So I have them for Moldavia and desktop. Um, and the ones for the phones are a little bit cheaper than desktop.

Christy Keane: 34:09 I think those were the $30, right?

Sophia El’Rae: 34:11 Yeah. Because alls you need is the light room app, which is free. Um, and then you’re just able to plug that preset right into your phone. Um, whereas if you have light room on your desktop, you do have to pay for it cause there’s a lot more features that you’re able to use.

Christy Keane: 34:28 MMM.

Sophia El’Rae: 34:29 And I always recommend that for people that are shooting on a camera. Um, but most of my preset sales are for phones because most of my audience are moms and they’re editing on their phones and taking photos on their phones

Christy Keane: 34:43 and it works so great. It’s, I just think we live in an amazing time where we can just pull out this device from our back pocket and capture these gorgeous memories of our families. And yes, no, I, it really becomes a passion too. I think once people really hone in on how to take a picture, even not even taking the picture, if they hone in on just how to edit the picture, the way they like it, it just changes their entire passion for photography and their capabilities and and just what they can do.

Sophia El’Rae: 35:21 Yeah, I think it’s a great way to be more visible to brands. Like you said, if you’re looking at it as a business, when you want to do everything you can to make sure you’re putting out your best content. And I think a preset is a wonderful way to make your feet just pop and stand out among.

Christy Keane: 35:37 Yes and I will definitely be linking your podcast or sorry, I will be linking your preset shop in the show notes here so people can go over and check those out. And one of my favorite things when you find a preset is I love looking up the Hashtag for the preset. Um, cause you know, it’s easy to think to see your feet and be like, well her feet looks beautiful with this presets. But what she does, I’d love to look up the Hashtag. Is it just Sophia El Rey presets, right?

Sophia El’Rae: 36:08 You’re so, I think there’s like 3000 photos under that cake and you can see so many different types of presets because like I said, I do have quite a few. Um, but it’s a wonderful way to see how the presets look on other peoples. Yes. Versus mine because we all edit differently. We’re all shooting on something different. Um, yeah. So I always encourage people to use that Hashtag because I love seeing my work on someone’s photos.

Christy Keane: 36:37 Um, you have to be so proud. Like it’s a really cool feeling. I love it. Yeah, I know. And I clicked over, I was like, oh, I’m so proud of her like this. There is a lot of people using these presets and their feeds look stunning.

Sophia El’Rae: 36:50 I mean thank you. I want to do a little trial feed with it, with the Sofia. All right. Cause they’re so gorgeous. Oh, thank you. I appreciate that. It’s been really fun and creative for me and um, I’m just really glad I said yes to doing it. That is awesome.

Christy Keane: 37:06 So with the ending of the podcast, I like to ask influencers the same series of questions just in rapid fire succession. Okay. My first question is the one that is my favorite and it is, what do you influence that you are most proud of?

Sophia El’Rae: 37:22 Women. Just empowering them. I love that. It makes me feel alive. I love that. And you do an amazing job at it.

Christy Keane: 37:33 And how much time do you dedicate to social media and what is your biggest time management tip?

Sophia El’Rae: 37:40 Everyday is different. I would say depending on what’s going on. Um, I would say I dedicate probably eight to 10 hours to my business a week, sometimes a little bit different at my going on. And for that tip that you talked about, I would say get your app preview Planoly snuck prewrite your captions, take a day to shoot your photos, don’t spread it all out so that you have a plan for your week right when you come off the weekend.

Christy Keane: 38:10 So smart and is there a mistake you’ve made somewhere along your journey and being a mommy influencer and blogger or something you would go back and change if you could.

Sophia El’Rae: 38:22 I spent years comparing myself to other people too. People growing at a rapid pace, people putting out more creative content than I thought or people traveling the world. Um, I feel like when I really honed in on why I was here, I just had to keep asking myself that what is my purpose? I feel like it helped me stop being distracted by what everyone else was doing and focus on what I was putting out there and what it meant to me. Yeah.

Christy Keane: 38:53 Yes. I cannot agree more with that. And it is something that I don’t know anybody who hasn’t struggled with in this space. Again, it is just such a release of a wait when, when you’re able to start taking your guard down there and stop comparing little by little and yes, that’s great advice. And then biggest advice for someone starting from zero followers,

Sophia El’Rae: 39:22 you have to start somewhere. And I know that that sounds so like boring and silly, but you have to start somewhere. Just put it out there, put yourself out there, but know who your audiences know what you want to put out there and know who you are. Like those three things. Like don’t start without that.

Christy Keane: 39:41 Yes, purposeful content creation, have some intentional Amos, and then the rest will come. I love it. And then finally, I think we touched on this obviously a little bit just for what the subject matter of the podcast episode was, but people always love to know gear. So what camera you’re shooting on or any Lens you particularly love. And um, basically your presets are probably your favorite preset, but just any other gear app that make your life in this space easier.

Sophia El’Rae: 40:12 Um, I am obsessed with my Nikon camera. It’s a Nikon d seven 50. Um, I have a 35 mm Lens. I’ve been super happy with that Lens because it’s a pretty multifunctional lens as far as portraits and landscape. Um, I’ve been really happy with that setup. Um, for other ways that I’m adding other than my presets. I think I mentioned the APP snapseed and the APP face tune. Two are my most favorite and used apps on my phone and other, I have never used a tripod, so I should probably practice with that. I’m, I’m not sure of yourself. I whoever is around, whoever can help me and I’ve have babysitters helped me on my husband. My grandmother takes pictures. My Mom, my dad, friends. So many people take my photos, I set the camera up for them. I set up the settings and just tell them what to do. And I think I, yeah, a lot of people don’t know that, but I’ve never used a tripod. If it’s pictures of my girls and I’m not in it, I am taking the photo. But other than that, whoever’s available helps me.

Christy Keane: 41:25 That’s awesome. You must have really good teacher too because I feel like the framing and everything is, it’s so great. Like you wouldn’t know. It’s just, you know, your babysitter or something. So that’s, that’s good advice. Yes. I would say I have to give a lot of credit to my camera. A good lens to just, yes, I’m the same way. My 35 stays on my camera a hundred percent of the time. I just, yeah, I started with a 50 I think 50 is a really great starting point and an affordable starting point. Yeah, it’s just get to get an upgrade. That’s enough photography, that’s like a great starting Lens. But once you’re able to justify that bump to get the 35 it definitely is worth it. I love it. I agree. Well Sophia, this has been such an amazing chat and I can’t wait to see what people do with their feeds after hearing your tips and why don’t you tell people where they can find you.

Sophia El’Rae: 42:22 So my Instagram handle is Sophia Dot el Rey, which is e l r h. E. A. You can find my blog and my presets@wwwdotcultivatemotherhood.com

Christy Keane: 42:35 I love it and I will be linking all of that in the show notes here for you guys and Sophia. Again, thank you so much. I have loved getting to know you over the past couple of years. And like I said, I am just so proud of you and I have loved watching your voice. Just transition and transform to empower so many women and just the fact that you’ve always been somebody who’s really open to share and help other moms in this space rather than keep, keep your secrets and tips Tuck to heart. I think that people really notice that and appreciate it. So I definitely appreciate you.

Sophia El’Rae: 43:13 Well Kristy, thank you for having me. Um, it was an honor and so fun to just chat and to anyone listening today. I hope that either today or someday you feel

 

Christy Keane: 43:24 so heard and seen, um, and loved. That is my greatest hope for women. Oh, that is amazing. Thank you so much Sophia. Thanks for having me. I hope my conversation with Sophia today inspired you to make beautiful aesthetic content. Well, first keeping in mind your messaging and your purpose on whatever your choice of platform is. I just think it is so beautiful when you’re able to blend the two and create something that you’re really proud of. If you’d like today’s episode, please subscribe and leave a five star review. And as always, please head over to the mommy inputs or podcast insiders group on Facebook so that we can continue the conversation a little bit further. I would love to hear what presets you are loving, what you’re editing tips are, how any of you have transitioned your message since day one. And as always, I appreciate you guys showing up for me and I am just so happy to be here and pour into each and every week by you guys.

 

MIP Mini: How to shift your mindset to be a proud influencer.

Y’all the stigma is SO REAL! I certainly have been there- when it comes to introducing myself and what I do for work, I was severely lacking confidence in saying that I am a social media influencer or online content creator. (I mean, come on, we ALLLLLL cringe when we see that job title listed under any bachelor/bachelorette contestant ever!) I always like to say I am a social media “inspirer” but go ahead and try to say that out loud…. go on… yah it doesn’t quite roll off the tongue. So instead, I have made it a goal to try to explore a little more what the word influencer makes us cringe and what we can do to shift the mindset and stigma surrounding it. In this mini episode, I give you a short list of tips to be #mommyinfluencerproud! Enjoy!

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Episode 003: Shady vs authentic Instagram growth hacks with Stephanie Peltier

Wow- all I can say is get ready to have your mind blown! Have you ever seen an IG influencer account seem to hit a HUGE growth spurt overnight with no easily identifiable explanation? Maybe they put out really engaging and well timed content, maybe they had a video go viral (ahem, hi that’s me!), OR maybe they got some poor advice and were using shady growth hacks. Stephanie Peltier, aka Honestlymommy, gets real and vulnerable about sharing some of these “growth strategies”, why they can actually hurt your account and growth, and steps you can take to rebound gracefully.

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MIP Mini: 5 apps & websites that can help you make money on sponsored posts today!

I still remember my mind being blown so much when I found out there were apps and websites that could take the work out of pitching and sorting through sponsored posts opportunities! They by no means are the end all, be all of monetizing posts BUT they are a good starting point and icebreaker to hone in on brand communication and building your media kit/portfolio. I hope you found this episode helpful- please subscribe and leave a review! It means the world!

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Episode 001: How to find your voice as an individual and a mother on social media with Chrissy Powers

First of all- I can not thank you enough for tuning in to The Mommy Influencer Podcast. Launching a podcast has been a goal of mine for YEARS but I let the fear of failure and other peoples’ opinions stunt me from ever even trying. When it truly hit me that I was holding myself back, I made I promise to myself that I needed to share my voice and message so no other mama finds herself in the same position!

My goal with The Mommy Influencer Podcast is to create a space where passionate moms can come together to find tips and strategies to find freedom and satisfaction through PURPOSEFUL online content creation. Whether you are a blogger, influencer, business owner, or just plain curious what actually goes on behind the scenes of social media marketing- there is room for you here, sister!

I hope hearing the stories of women who have chased their dreams while juggling raising a family, you will be encouraged to take the leap to follow your own passions — and have the tools to do so.

You guys- I already have such an amazing lineup of inspiring mamas sharing their stories in the weeks to come! Their words have made me feel more motivated and encouraged than ever and you are going to want to get a notebook out and DIG IN!

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