Y’all the stigma is SO REAL! I certainly have been there- when it comes to introducing myself and what I do for work, I was severely lacking confidence in saying that I am a social media influencer or online content creator. (I mean, come on, we ALLLLLL cringe when we see that job title listed under any bachelor/bachelorette contestant ever!) I always like to say I am a social media “inspirer” but go ahead and try to say that out loud…. go on… yah it doesn’t quite roll off the tongue. So instead, I have made it a goal to try to explore a little more what the word influencer makes us cringe and what we can do to shift the mindset and stigma surrounding it. In this mini episode, I give you a short list of tips to be #mommyinfluencerproud! Enjoy!
Now lets chat further!! Head on over to The Mommy Influencer Podcast Insider’s group on Facebook and share what you influence that you are proud of (or using the exercise I mention in the podcast, rephrase how you say what you do and practice sharing it in this group!)
https://www.facebook.com/groups/themommyinfluencerpodcast
Youtube video I mentioned on how Mommy Influencers are not icky: https://www.youtube.com/watch?v=G3kHTfHg6PA
Full episode transcript:
Christy Keane: 00:00 Hello Mamas and thank you for tuning into this week’s Mip Mini. So today I want to talk about a trend that I’ve been seeing among social media influencers and I feel like most of us have been there, or no doubt we’ll be there soon. But you’re in the middle of a conversation and someone asks you what you do or introduces you as an influencer and you just freeze and cringe. At least I know that that is how I have responded in the past. I’ve actually done a youtube video just on that topic and I’ll link that in the show notes here, but we’ve let preconceived concepts about the industry read our pride and joy, the content we create and the work that we do. So today I want to share some quick tips to ship your mindset to be mommy influencer proud.
Christy Keane: 00:49 You’re listening to the Mommy influencer podcast where we dive into motherhood, social media marketing, and hear from inspiring mommy influencers, brands, and industry experts to bring you the inside knowledge, tools and strategies to grow your influence in business through purposeful online content creation. I’m your host, Christy Keane and I’m a navy veteran and registered nurse. Turn stay at home mom. Turn full time to motherhood, influencer on track to be a six figure earner this year through social media marketing alone. So come in and cozy up mamas and get ready to take your influence to the next level.
Christy Keane: 01:29 Okay you guys. First things first, you are not going to be proud to be an influencer and unless you are proud of what it is that you influence. So the first thing that I want you to do is ask yourself what is it that you influence that you’re proud of? I know for me, myself, I’m super proud of the fact that I influenced the way people view hearing loss and cochlear implants every single day. And just being able to be a resource for parents when they first find out their Kiddo is deaf and being able to influence their mindset to be a bit more positive. That alone is something I am so, so super proud of. So I think when you look at your content and you look at your purpose for making the content and you find that it’s something that you’re proud of, you’ll automatically start shifting your mindset to be proud to be an influencer.
Christy Keane: 02:18 And if you’re doing this mindset exercise and you’re really struggling to find something that is, that you influence and your proud of, then maybe you need to start digging into the purpose of your content creation and find something that you can be proud of and that you do think will make a difference. So that is my first tip for being mommy influencer proud. So the second tip I would give you to be more proud of being an influencer would be to do an honest inventory of the brand work and the sponsored content that you are saying yes to. So I think one of the reasons that people cringe a little bit when they hear the word influencer is because there are some bad eggs that kind of ruin it for the rest of us. And think one of the big ways that they do that is because they’re sharing content and products and messages that you know that they don’t really believe in and that they don’t really use, and that always leaves a bad taste in somebody’s mouth for everybody.
Christy Keane: 03:14 I don’t know anybody who can’t smell inauthenticity from a mile away. When you’re choosing to say yes to brands, you want to make sure that it’s a brand that you really love or product that you actually use, and if you haven’t used the product yet, I would encourage you to try the product and make sure it’s something that you would recommend to your followers before you just say yes to a dollar sign. I know as a mom, I mentioned this in the Youtube video that I did, but it is so, so hard to say no when you’re a stay at home mom and you’re trying to make some extra income to provide for your family and somebody offers you money to simply just share a picture. It is so, so hard to say no to that sometimes, but you have to. And I promise you that the more you say yes to the brands that you love and that align with your brand and messaging, the more opportunities will come from that.
Christy Keane: 04:10 And the more people will respect you and respect the message that you have to share and the more proud that you will be to be an influencer. And finally, the third quick tip that I would share is just to change the conversation. If saying you’re an influencer is still uncomfortable for you because I know some people just refuse to ever say it and that is fine. You do you. And I think I’m here for whatever works for you. But if, if you still are uncomfortable with it, try rephrasing your intro. So for example, instead of saying I’m a body positive influencer or a body positive mom, blogger, try saying, I share online digital media that encourages moms and postpartum transition. I mean you’re saying the same thing. It doesn’t change what you do, what you share, what your messages, how your pictures look. But just sometimes finding a way to phrase it that makes you feel professional and proud just can make you pull your shoulders back a little bit and walk a little taller and more excited to share what it is that you do.
Christy Keane: 05:17 And I was really excited to share those tips today because that is one of the big goals I have with this podcast is to make sure that mommy influencers who are in this space feel empowered and proud to have a message to share and know that there is room for them and just reach their full potential. And sometimes I think when we’re a little bit ashamed of that or a little embarrassed to mention it, it takes away from our full potential and the joy that we can have from being in such an awesome time. Like I just listened to, Jenna Kutcher is podcast today and she was so and happy and excited to be an influencer. And that’s how I feel every single day. And I don’t want to feel bad to say that like I get paid to work with brands that I love and that I know that you will love and that it never gets old.
Christy Keane: 06:12 And so Mama’s, I want to continue this conversation further. Hop on over to Facebook to the Mommy influencer podcast insiders group and share what it is that you’re proud of, that you influence. Or if you know a mama that’s out there that has a great message and that you just love falling because you know she owns it, share them on there as well. I love to hear your stories. I love to find new mamas out there to follow and I just look forward to connecting with all you guys. Thank you so much for tuning in.